Category Archives: Advertising

TTB Final Rule Liberalizes Distilled Spirits, Malt Beverage Labeling Requirements

Posted on February 9, 2022 by Joel Whitaker

Alcohol & Tobacco Tax & Trade Bureau published a 96-page final rule that among other things: allows greater flexibility in the placement of mandatory information on labels by eliminating the requirement that certain mandatory information appear on the “brand label”; … Continue reading →

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Stella Artois’s Super Bowl Spot: Enjoy Moments with Those Who Matter Most

Posted on February 9, 2022 by Joel Whitaker

Stella Artois teamed up Eli Manning, Ryan Clark and Dan Marino to roll up their sleeves and sub for hospitality workers who work on Super Bowl Sunday year after year in kitchens and bars across the U.S. Watch the heartwarming moment … Continue reading →

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What to Expect from This Year’s Super Bowl Commercials

Posted on February 9, 2022 by Joel Whitaker

Before joining the Indiana University Kelley School of Business in 2002, initially as a lecturer, Ann Bastianelli, spent more than 30 years in advertising and marketing. Campaigns she worked on include many of the classics of American consumer products advertising. … Continue reading →

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Remy Cointreau to Launch Major Ad Push for The Botanist During Super Bowl

Posted on February 8, 2022 by Joel Whitaker

The ad will appear on all social media platforms.  “This first large-scale campaign is a major milestone in the growth of The Botanist,” Remy’s gin brand, “and aligns perfectly with our strategic plan,” says Eric Vallat, CEO.  The amount of … Continue reading →

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Miller 64 Does Math: Is 80 Smaller than 64?

Posted on February 8, 2022 by Joel Whitaker

Miller64 is taking aim at 80-calorie Bud Light NEXT with a clever commercial.  A recent survey found 7% of Americans thought 80 was a smaller number than 64, so Miller64 enlisted Ken Ono, a world-renowned mathematician and current Thomas Jefferson … Continue reading →

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Captain Morgan Highlights NFL Fan of the Year Nominees in Spot

Posted on February 8, 2022 by Joel Whitaker

Captain Morgan is highlighting multiple nominees for the NFL Fan of the Year contest with a documentary-style series titled “We Bring On the Spice.” The six-part series, all episodes of which are hosted on SB Nation, features some of the … Continue reading →

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