Monthly Archives: January 2016

PLCB New Year Eve Sales Jump 8.5% to a High, 2 Other Records Set

Posted on January 14, 2016 by Joel Whitaker

Pennsylvania Liquor Control Board said its sales jumped 8.5% Dec. 31, setting a one-day sales record of $26.3 million. December itself set a sales record, ringing up $310.3 million in total sales, a 5.2% increase from a year earlier. The … Continue reading →

Posted in Selling | Tagged | Comments Off on PLCB New Year Eve Sales Jump 8.5% to a High, 2 Other Records Set

CBrands Acquires Minority Stake in Nelson’s Green Briar Distillery

Posted on January 11, 2016 by Joel Whitaker

Constellation Brands, Inc. acquired a minority stake in Nelson’s Green Brier Distillery, Greenbriar, Tenn., which produces a variety of craft whiskeys. Nelson’s Green Brier Distillery will continue to operate independently to produce, market, and sell its products. The investment is … Continue reading →

Posted in Spirits | Tagged , , , , | Comments Off on CBrands Acquires Minority Stake in Nelson’s Green Briar Distillery

Jim Beam Ads Focus on Product

Posted on January 11, 2016 by Joel Whitaker

We liked this Jim Beam Bourbon spot, which debuted yesterday, for its technology whizyness. But we think there’s a deeper point: First, it talks about the product. Second, the technology is pretty cool, but it focuses on the product — … Continue reading →

Posted in Marketing, Spirits | Tagged , , , | Comments Off on Jim Beam Ads Focus on Product

Terlato Wines to Rep Riondo Spago Nero Prosecco

Posted on January 11, 2016 by Joel Whitaker

Terlato Wines was named exclusive marketing agent for Riondo Spago Nero Prosecco, one of the most popular and authentic DOC Proseccos from the Veneto region. “We are extremely pleased about our partnership with Riondo,” said William A. Terlato, CEO of … Continue reading →

Posted in Wine | Tagged | Comments Off on Terlato Wines to Rep Riondo Spago Nero Prosecco