Monthly Archives: November 2020

Thanksgiving Eve Beer Volume Down 57.3% from 2019

Posted on November 30, 2020 by Joel Whitaker

As to be expected, on-premise beer volumes were down significantly (-57.3%) on Thanksgiving Eve compared to 2019 Thanksgiving Eve, BeerBoard reported. But the positive news for the On-Premise was that the “Thanksgiving Eve bump” was still there over a “regular … Continue reading →

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Diageo Launches New ‘Positive Drinking’ Social Media Campaign

Posted on November 30, 2020 by Joel Whitaker

The Balance Challenge is an augmented reality (AR) Instagram filter designed to encourage people to swap an alcoholic drink with water and raise money for WaterAid in the process. The challenge demonstrates the importance of balance, allowing users to balance … Continue reading →

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Devils River Distillery Bottles Single Barrel Bourbon

Posted on November 30, 2020 by Joel Whitaker

Born and aged for over two years in the blazing heat of the Lone Star State, each barrel is crafted by Devils River Whiskey head distiller Mike Cameron. “This is an expression we have been working on for many years,” … Continue reading →

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Beam to Open Reimagined Visitor Experience in 2021

Posted on November 30, 2020 by Joel Whitaker

James B. Beam Distilling Co. expects to unveil an elevated consumer experience on the Kentucky Bourbon Trail in late summer 2021. Visitors can expect a truly immersive experience, featuring the full Beam Distilling family of brands, from Jim Beam,  the … Continue reading →

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Wreck Beach Intros Alcoholic Freeze Pop to U.S. Market

Posted on November 30, 2020 by Joel Whitaker

Wreck Beach Spirits, a female-founded and run Vancouver, B.C., company, introduces its flagship product, Boozie Freezie, an alcoholic freeze pop line to the U.S. market.   Wreck Beach Boozie Freezie is crafted with premium spirits, fruit purees, and concentrates and  contains … Continue reading →

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In His Own Words: Craft Distiller Tells Why Tax Act Is So Important

Posted on November 30, 2020 by Joel Whitaker

If you wonder why advocates from all sectors of the bev/al industry are calling their congressional representatives today to urge passage of the Craft Beverage Modernization and Tax Relief Act (CMBTRA), here’s the answer, in an interview with Jason Barrett, … Continue reading →

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