Monthly Archives: February 2022

NBWA Purchasers’ Index Lowest in 12 Years

Posted on February 28, 2022 by Joel Whitaker

The National Beer Wholesalers Association (NBWA) released the Beer Purchasers’ Index (BPI) for February 2022. For the second month in 2022, the industry has reverted to pre-pandemic trends. The February 2022 BPI survey shows the total beer reading at 43 and “at-risk” inventory at … Continue reading →

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Bars Open, Pouring Reach 2-Year High

Posted on February 28, 2022 by Joel Whitaker

Bars open and pouring beer reached 93% last weekend (Feb. 24-27) reached the highest level in two years, BeerBoard reports.  The open rate last hit 93% the weekend of Dec. 16-19, 2021, but immediately fell back to 89% in early … Continue reading →

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Control States’ Case Sales, Dollar Sales Fell in January

Posted on February 28, 2022 by Joel Whitaker

Control states spirits case sales fell 3% in January from a year earlier, National Alcoholic Beverage Control Association said. Montgomery County Maryland (11.4%) and Montana (19.6%) reported monthly growth rates for January exceeding their 12-month trends. But the growth rates … Continue reading →

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Total Wine, Pennsylvania, Oregon Liquor Stores Pull Russian Made Liquor

Posted on February 28, 2022 by Joel Whitaker

The boycott of Russian-made bev/al products continued to spread.  Both private entities and government agencies acted to remove Russian products from store shelves and to show support for the embattled people of Ukraine, whose country has been invaded by Russia. … Continue reading →

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Molson Coors Releases Vizzy Mimosa Hard Seltzer

Posted on February 28, 2022 by Joel Whitaker

In conjunction with the launch, Vizzy also is kicking off a new North American marketing campaign for 2022 dubbed “Iz a Vibe,” which includes a pair of new national TV spots, digital and social media, and out-of-home and point-of-sale advertising. … Continue reading →

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Beat Box Beverages New Flavor: Juicy Mango

Posted on February 28, 2022 by Joel Whitaker

Juicy Mango will be available in the brand’s core 11.1% ABV Party Punch lineup, as well as its new line extension, BeatBox Zero Sugar. The Zero Sugar line promises the same great flavor as BeatBox’s 11.1% Party Punch with lower … Continue reading →

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