Juicy Mango will be available in the brand’s core 11.1% ABV Party Punch lineup, as well as its new line extension, BeatBox Zero Sugar. The Zero Sugar line promises the same great flavor as BeatBox’s 11.1% Party Punch with lower alcohol by volume at 6%, fewer calories, and fewer carbs. Both will be available for purchase nationwide in March.
Launch of Juicy Mango will coincide with a larger Latino market rollout, including music festival sponsorships, nationwide cross-merchandising with popular rimming dip companies, in-store samplings, and collaboration with Latino investors in BeatBox like EDM duo, Good Times Ahead.
BeatBox leans on its fanbase to advise on flavor and product innovation. “Market trends and analysis are important, but there’s nothing like hearing directly from our core consumers on exactly what they want to see next,” says Zech Francis, vp-global marketing.
Crowdfunder
BeatBox recently announced an equity crowdfunding campaign on Wefunder. With a goal of raising $5 million, BeatBox is offering its fans the opportunity to invest in the company that has been named the #1 fastest-selling single-serve wine offering in the United States. “We are excited to yet again open the opportunity to invest in our company to the people we do all this for – our fans,” said Co-founder and CEO Justin Fenchel. “With the support of this campaign, we will continue to add more fuel to the fire as we pursue our mission to deliver $100m in revenue by 2024,” Fenchel added.
Juicy Mango is rolling out on shelves next month and will be available to purchase online in April. The newest party punch will be released in a 500 ml single-serve resealable Tetra Pak, making it easy for consumers to take on the go.