Monthly Archives: December 2014

Want to Be Rich? Here’s the One Book You Should Read

Posted on December 22, 2014 by Joel Whitaker

We don’t often review books that don’t relate pretty directly to the alcohol beverage industry.  But we’re going to do so today, and its a review of  a book published 14 years ago. The book is The Rich and How … Continue reading →

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Editorial: The First Terrorist Victory in the U.S. — And All It Took Was a Threat

Posted on December 17, 2014 by Joel Whitaker

At least two major network newscasts led last night with the breakthrough in diplomatic relations with Cuba. We think they missed the most significant story: Sony Pictures decided not to release “The Interview” in theaters because of a threat of … Continue reading →

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How to Localize While Keeping the Uniqueness of Your Product

Posted on December 1, 2014 by Joel Whitaker

By Pauline Oudin – Sopexa USA Every good marketer knows it: You have to localize to succeed in international waters. Coca-Cola slightly alters its secret recipe to the taste buds of its markets. MacDonald’s offers “Le” Big Mac in Paris … Continue reading →

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