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Category Archives: Spirits
Pernod Ricard Creates Unit to Oversee American Whiskeys
Pernod Ricard created a dedicated business unit — The American Whiskey Collective — to manage marketing and production of its premium American whiskey brands and appointed veteran Pernod Ricard marketer Craig Johnson to lead the team along with Jessica Chen. Johnson is joining … Continue reading
Posted in News, Spirits
Tagged American Whiskey Collective, Pernod Ricard
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Luxury Spirits Brands Continue Impressive Growth in 1Q
Luxury spirits brands grew 37% in the first quarter from a year earlier, according to the Distilled Spirits Council of the U.S.’s Luxury Brands Index. “The gradual uptick in on-premise cocktail occasions continued to drive premiumization trends into the first … Continue reading
Posted in Sales, Spirits
Tagged Luxury Brand Index
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What Are Gen-Xers Drinking?
Generation X – born between 1965 and 1980 – often gets overlooked by marketers in favor of larger age groups, but on Drizly, it’s the second-largest purchasing generation. Gen X is smaller that both the millennial and baby boomer generations, … Continue reading
Posted in beer, Sales, Spirits, Wine
Tagged Drizly. Gen X
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An Edible QR Code Takes a Shot at Fake Whiskey
In the future, when you order a shot of whiskey, you might ask the bartender to hold an edible fluorescent silk tag that could be found floating inside – even though it is safe to consume. This little silk tag … Continue reading
Posted in News, Research, Spirits
Tagged Fake Whiskey, Purdue University
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Technology, Packaging Innovations Win With DISCUS
Technology that can help distilleries convert distilling byproducts, including spent grains, into renewable energy and two new packaging applications were the winners in the Distilled Spirits Council‘s Innovation Showcase during the group’s annual conference in New Orleans. SoMax Circular Solutions was … Continue reading
Posted in News, Packaging, Spirits
Tagged Distilled Spirits Council of the U.S.
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DISCUS, Pronghorn Join to Boost Black Hiring
Pronghorn and the Distilled Spirits Council of the United States (DISCUS) announced a partnership to increase hiring from within the Black community among leading spirits suppliers. According to Pronghorn research, while Black Americans represent 12% of alcohol consumers across categories, they … Continue reading
Posted in Corporate Social Responsibility, Spirits
Tagged Distilled Spirits Council of the U.S., Prongorn
Comments Off on DISCUS, Pronghorn Join to Boost Black Hiring