Category Archives: Advertising

Declining Viewership for Live Events, Including Super Bowl, Presents Concerns for Advertisers

Posted on February 6, 2022 by Joel Whitaker

This year’s NFL Championship, best known as the Super Bowl, will again be one of the most watched events. But public interest in live events appears to be declining, even for the “Big Game,” say two marketing professors at the … Continue reading →

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Miller Lite Enters the Metaverse for the ‘Big Game’

Posted on February 2, 2022 by Joel Whitaker

The Meta Lite Bar is the first brand-hosted bar in the metaverse.  It’s also the only place with Miller Lite’s Big Game ad will be shown. Beginning at 8 a.m. Monday, Feb. 7, the Meta Lite Bar will be available … Continue reading →

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Bud Light Seltzer Hard Soda’s Super Bowl Spots Flavor Power

Posted on February 1, 2022 by Joel Whitaker

Bud Light Seltzer Hard Soda‘s Super Bowl commercial focuses on a group of friends who experience a blast of flavor after cracking open a can of Bud Light Seltzer Hard Soda, turning the nearby refrigerator into a portal to the … Continue reading →

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A-B Details Super Bowl Plans

Posted on January 26, 2022 by Joel Whitaker

Anheuser-Busch will use four minutes of the Super Bowl to kick off a larger 360 marketing campaign focused on hope, positivity and possibility.   Here are some details about each brand’s plans: Bud Light NEXT: Ten years in the making, Anheuser-Busch’s first-ever … Continue reading →

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What’s Wrong with A-B’s New Logo

Posted on January 18, 2022 by Joel Whitaker

When Belgian-Brazilian brewer InBev acquired Anheuser-Busch, we said the company was great on buying other firms, but poor on marketing.  Not much has happened to change our view. Latest example:  The company has changed its logo — one of A-B’s … Continue reading →

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Ad Council Develops Ads Warning on Drugged Driving

Posted on January 18, 2022 by Joel Whitaker

“If you feel different, you drive different.” That’s the tagline on two new public service ads from the Ad Council that aim to get marijuana users to think twice before getting behind the wheel and driving while high. Research indicates … Continue reading →

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