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Tag Archives: Kelley School of Business
Declining Viewership for Live Events, Including Super Bowl, Presents Concerns for Advertisers
This year’s NFL Championship, best known as the Super Bowl, will again be one of the most watched events. But public interest in live events appears to be declining, even for the “Big Game,” say two marketing professors at the … Continue reading
Posted in Advertising
Tagged Indiana University, Kelley School of Business
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