Tag Archives: Super Bowl

Molson Coors to Advertise on Super Bowl LVII

Posted on July 18, 2022 by Joel Whitaker

Maybe this is why IRI says Molson Coors is outperforming nearly every other major brewer in terms of industry share gains in the U.S.:  It’s stepping up to one challenge after another.  The latest:  It will advertise on Super Bowl … Continue reading →

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A-B Said Ending SuperBowl Exclusivity

Posted on June 16, 2022 by Joel Whitaker

Anheuser-Busch has apparently abandoned the Budweiser Mudflap Theory of Marketing, deciding not to renew its status as the exclusive alcohol beverage advertiser on SuperBowl.  A-B hadn’t responded to our request for comment, but Spencer Gordon, vp-consumer connections, told Sports Illustrated’s … Continue reading →

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Sparkling Wine Not Most Popular Valentine’s Day Option

Posted on February 10, 2022 by Joel Whitaker

This research from CGA surprised us: Sparkling wine isn’t the most popular option for Valentine’s Day.  Soft drinks (28%) and beer are. They are both tied at 28%.  Rounding out the list is Table Wine (27%) and Cocktails (25%), with … Continue reading →

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Health, Wellness Trend to Impact Super Bowl Parties This Year: NielsenIQ

Posted on February 10, 2022 by Joel Whitaker

Roughly two years into the pandemic, shoppers have developed a variety of new product preferences with underlying notions of boosting health and wellness, with 61% of Americans saying physical and mental wellness will become more of a priority over the … Continue reading →

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Stella Artois’s Super Bowl Spot: Enjoy Moments with Those Who Matter Most

Posted on February 9, 2022 by Joel Whitaker

Stella Artois teamed up Eli Manning, Ryan Clark and Dan Marino to roll up their sleeves and sub for hospitality workers who work on Super Bowl Sunday year after year in kitchens and bars across the U.S. Watch the heartwarming moment … Continue reading →

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What to Expect from This Year’s Super Bowl Commercials

Posted on February 9, 2022 by Joel Whitaker

Before joining the Indiana University Kelley School of Business in 2002, initially as a lecturer, Ann Bastianelli, spent more than 30 years in advertising and marketing. Campaigns she worked on include many of the classics of American consumer products advertising. … Continue reading →

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