Tag Archives: NielsenIQ

On-Premise Continues Growth Ahead of July 4 — CGA

Posted on June 27, 2022 by Joel Whitaker

The last two weeks in the US On Premise have continued to see growth, with trends of +3% to June 11 followed by +2% to June 18, with check value and traffic both holding steady at +1% for the latest … Continue reading →

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NielsenIQ Acquires CGA

Posted on June 7, 2022 by Joel Whitaker

Nielsen IQ acquired CGA, a provider of on-premise insights.  The acquisition, terms of which weren’t disclosed, builds on NielsenIQ’s  2009 investment in CGA and will deliver the most innovative and granular alcoholic beverage measurement and insights solution, with the single aim … Continue reading →

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Health, Wellness Trend to Impact Super Bowl Parties This Year: NielsenIQ

Posted on February 10, 2022 by Joel Whitaker

Roughly two years into the pandemic, shoppers have developed a variety of new product preferences with underlying notions of boosting health and wellness, with 61% of Americans saying physical and mental wellness will become more of a priority over the … Continue reading →

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RtD Off-Premise Sales Up 18% in Year, NielsenIQ Says

Posted on December 5, 2021 by Joel Whitaker

While malt-based hard seltzers dominate the ready-to-drink category, representing 48.9% of all RTD dollar sales, followed by FMBs. (34.9%), spirits RTDs (7%) is where the growth is, NielsenIQ says.  Dollar sales of Spirits RTDs are up 15.5% from a year … Continue reading →

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On-Premise Velocity Surged 43% for Memorial Day in Week: NielsenIQ

Posted on June 15, 2021 by Joel Whitaker

Compared to 2019, value velocity is also +30% higher with the average outlet making $10,825 (vs $8,302 in 2019), NielsenIQ said. This is largely due to higher average check values, as whilst there were +5% more tickets over the day, … Continue reading →

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Total Off-Premise Alcohol Sales Ease 1.9% in Week

Posted on March 26, 2021 by Joel Whitaker

That’s according to NielsenIQ for the week ended March 13.  Wine sales fell 8.1% and spirits were flat. Beer/FMB/cider saw positive growth, up 0.4%. However, seltzers and FMBs drove most of that growth. Excluding seltzers, FMBs, and cider, “core beer” … Continue reading →

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