Category Archives: Ready-to-Drink

RtD Cocktails Poised for Strong Growth: Drizly

Posted on December 21, 2021 by Joel Whitaker

After a banner year in 2020, RTD sales held strong in 2021 with triple-digit growth, Drizly notes. According to NielsenIQ, year-over-year off-premise dollar sales increased 156% for spirits-based hard seltzers for the 52-week period ending Oct. 2, 2021, and sales … Continue reading →

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RtD Off-Premise Sales Up 18% in Year, NielsenIQ Says

Posted on December 5, 2021 by Joel Whitaker

While malt-based hard seltzers dominate the ready-to-drink category, representing 48.9% of all RTD dollar sales, followed by FMBs. (34.9%), spirits RTDs (7%) is where the growth is, NielsenIQ says.  Dollar sales of Spirits RTDs are up 15.5% from a year … Continue reading →

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Diageo acquires Far West Spirits LLC, Owner of Lone River Ranch Water Hard Seltzer

Posted on March 8, 2021 by Joel Whitaker

Diageo said it acquired Far West Spirits LLC, owner of the Lone River Ranch Water (‘Lone River’) brand. Lone River is a hard seltzer that takes inspiration from the popular classic Texan “Ranch Water” cocktail.  Terms weren’t disclosed.  It’s a … Continue reading →

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