Tag Archives: drizly

Guess What’s the Fastest Growing Subcategory on Drizly

Posted on August 9, 2022 by Joel Whitaker

It isn’t under beer, wine or spirits.  It’s under extras, for goodness sake.  It’s bar tools and cocktail accessories, led by cocktail shakers.  What was the fastest-growing beer subcategory? Spice/herb/vegetable beer; top SKUs included Modelo Chelada Especial, Modelo Chelada Limon y … Continue reading →

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What Baby Boomers Are Buying on Drizly

Posted on July 26, 2022 by Joel Whitaker

Yes, we know.  Those born between the end of World War II and the mid 1960s are yesterday’s news to marketers.  But they shouldn’t be.  They generally have lots of money, and they are America’s second largest generation.  And why … Continue reading →

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Wine Continues to Lead on Drizly

Posted on July 12, 2022 by Joel Whitaker

It’s always interesting to see what’s leading on Drizly, and it’s usually not what we’d expect.  For instance, everybody knows that beer accounts for roughly half of all bev/al sales, right?  At least that’s the popular myth, and wine trails … Continue reading →

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Drizly Sees Light Lagers on the Rise

Posted on June 21, 2022 by Joel Whitaker

For many years, light lagers were the top-selling beer category among U.S. consumers until hard seltzer — with its even lower calories, lower carbs, and easy-drinking flavor — started to gain share against light lagers and became the top-selling beer subcategory … Continue reading →

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What’s Selling Best on Drizly

Posted on June 7, 2022 by Joel Whitaker

Reposado tequila bumped light lager from the list of Drizly’s top 10 categories, based on share of sales.  Here’s the list of the Top 10 categories on Drizly: Red wine: 12%  share White wine: 11%  share Vodka: 9% share Bourbon: … Continue reading →

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RtD’s Surpass Seltzers, Tequila Continues to Grow, But Tito’s Remains Top-Seller on Drizly

Posted on May 31, 2022 by Joel Whitaker

Early reports on Memorial Day weekend sales are coming in, and it appears to have been a good holiday for bev/al marketers — or at least distilled spirits marketers — on Drizly. The top-selling liquor on Drizly this Memorial Day … Continue reading →

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