Tag Archives: Heineken

Heineken Organic Net Revenue Up 24.3%, Organic Net Profit Soars 49.2%

Posted on August 1, 2022 by Joel Whitaker

Heineken N.V. reports revenue in the first half grew 37% (24.3% organic), as reported beer volume increased 15.5% (7.6% organic).  Net profit in the first half grew 22.3% (40.2% organic), the company said. “Premium beer volume grew 10.2%, driving close … Continue reading →

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A-B Said Ending SuperBowl Exclusivity

Posted on June 16, 2022 by Joel Whitaker

Anheuser-Busch has apparently abandoned the Budweiser Mudflap Theory of Marketing, deciding not to renew its status as the exclusive alcohol beverage advertiser on SuperBowl.  A-B hadn’t responded to our request for comment, but Spencer Gordon, vp-consumer connections, told Sports Illustrated’s … Continue reading →

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‘Bring Every Bottle Back’ the New Imperative for Beverage Marketers

Posted on June 14, 2022 by Joel Whitaker

This is the choice bev/al execs face:  Invest in innovative packaging or improve recyclability.  That Hobson’s choice is being driven by rising input costs and growing sustainability concerns, according to analysts at Rabobank. When it comes to recycling, the U.S. … Continue reading →

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Heineken Confronts Growing Work Life Imbalance with New Global Campaign

Posted on June 1, 2022 by Joel Whitaker

With mounting societal pressure to be constantly busy, rapid adoption of new work technology and a global pandemic forcing a complete overhaul of where and when work gets done, workers have increased their average working day by 2.5 hours, according … Continue reading →

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Heineken Tackles Gender Bias in Soccer

Posted on May 9, 2022 by Joel Whitaker

Heineken launched a new program to tackle gender discrimination in soccer, something two-thirds of women in soccer say they have experienced. Heineken’s first move is to address inaccurate statistics present across the internet that are often the source of the … Continue reading →

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Heineken Holding 1Q Sales Jump 35.9%

Posted on April 20, 2022 by Joel Whitaker

Heineken Holding N.V. reports revenue grew 35.9% in the first quarter (24.9%, organic) as beer volume grew 5.2% organically.  Heineken’s volume rose 12.9%. Net revenue (beia) per hectolitre was up 18.3%, driven by assertive pricing and premiumization across all regions, as … Continue reading →

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