Stella Artois teamed up Eli Manning, Ryan Clark and Dan Marino to roll up their sleeves and sub for hospitality workers who work on Super Bowl Sunday year after year in kitchens and bars across the U.S. Watch the heartwarming moment these football heroes surprised fans with tickets and a trip to Super Bowl LVI here.
While these lucky fans are living the Life Artois at SoFi Stadium, the NFL greats will be picking up shifts at locations in Los Angeles, Las Vegas, and Miami. Viewers in New York, Miami, Atlanta and Las Vegas can also watch the entire story unfold before the Super Bowl during a special pre-game Stella Artois spot.
“Bar and restaurant workers definitely help make game day a special experience,” said Eli Manning, Super Bowl Champion & MVP (XLII, XLVI) and New York Giants Quarterback (2004-2019). “When Stella Artois came to me with the idea, I was game to step in. I’m excited, and a little scared, to fill in for Meg on Sunday and can’t wait to hear about her experience getting to savor Super Bowl LVI with a loved one.”
Giving even more people the opportunity to live The Life Artois with their loved ones at the big game, Stella Artois will offer five additional lucky fans Super Bowl LVI tickets to go and live the Life Artois with their loved ones. Follow along with the conversation between @EliManning, @Realrclark25, @DanMarino and the brand on Twitter and Instagram on February 9 for chances to win a spot to the game and tune in to the brand’s Twitter on game day for more chances to live #TheLifeArtois.
Stella Artois also produced a film for the Big Game. To a remixed tune of “I’ll Take You There” originally sung by the Staple Singers, the spot opens on a bustling city street with workers brushing past each other during the crazed after-work rush hour. A series of colorful Stella Artois billboards are displayed in locations planted around the city showcasing the characters living the Life Artois. Taking notice of the rushed passerbys, the billboards come alive as characters jump out of the screen and into the real world, guiding workers to a nearby restaurant where they are invited to savor each other’s company and make time to enjoy the Life Artois.
“Making time to savor life with the people who matter most to us is crucial for our overall happiness and well-being in today’s always-on, ever-changing world,” said Lauren Denowitz, Head of Marketing, Stella Artois. “We want our fans to know that the good life is never too far away and Super Bowl LVI presents the perfect moment for the brand to send out this message and thank the bar and restaurant workers who keep our business running with a unique opportunity to live that good life – or The Life Artois, as we call it – with their loved ones on game day.”
Tune in on Wednesday, February 9 to watch the new :30 second TVC on Stella Artois’s YouTube page.
Launching on Super Bowl Sunday and extending through April, the “Make Time For The Life Artois” 360 marketing campaign will run on television, online, on social, in OOH and will be brought to life through several exciting opportunities to come this year that enable fans to live The Life Artois.