Category Archives: Advertising

Patron Video Stars Formula 1 Driver ‘Checo’ Perez

The one-minute hero film depicts the bold roads that Sergio “Checo” Perez has traveled to become a Formula 1 racing icon, allowing loyal fans an opportunity to connect with him in a way they haven’t before with a behind-the-scenes look … Continue reading

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Rooster Rojo Tequila’s New Message: ‘Sip Don’t Slam’

The new advertising campaign shows how the premium tequilas from the Amber Beverage Group should be savored and not slammed. The campaign, which comprises film footage, social media content and print ads, was shot in urban Los Angeles. It will be … Continue reading

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Baileys Deliciously Light Partners with Artist

Baileys Deliciously Light Liqueur is partnering with contemporary artist, Baron Von Fancy, known for pushing the boundaries of design using expressive lettering, vivid colors and unexpected materials. “Each day is a new opportunity to focus on ourselves and appreciate the light … Continue reading

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Lobos 1707 Tequila and Mezcal Launches New Campaign

Lobos 1707, the ultra-premium tequila and mezcal brand, announces the launch of its latest campaign, Build a Bigger Table: All for the Pack. The new creative spot is an extension of Lobos 1707’s Build a Bigger Table movement, which emphasizes … Continue reading

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Pour Volume Increased 41% for Beer Over SuperBowl Weekend

That’s the national figure.  In Los Angeles, the Super Bowl host city, pour volume increased 341%, according to BeerBoard. The Big Game Pour Report found that after two years of flat volume, Light Lager show a 30% increase but still was … Continue reading

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Cutwater Spirits Honors ‘Lazy Ones’ in Big Game Spot

Cutwater Spirits (Anheuser-Busch) the most awarded canned cocktail brand in the U.S., announces its first-ever national commercial airing during the Big Game on Sunday, February 13. In Cutwater’s breakthrough spot, “Here’s to the Lazy Ones,” the brand redefines “lazy” as ingenious, … Continue reading

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