Cutwater Spirits (Anheuser-Busch) the most awarded canned cocktail brand in the U.S., announces its first-ever national commercial airing during the Big Game on Sunday, February 13. In Cutwater’s breakthrough spot, “Here’s to the Lazy Ones,” the brand redefines “lazy” as ingenious, because the ones who make the most of their time are the ones who are ahead of it. The spot can be viewed HERE.
With 30 and 60-second spots inspired by Apple’s “Here’s to the crazy ones” ad, the Cutwater spot celebrates the everyday ingenuity of those who work smarter, not harder, and enjoy the convenience of bar-quality cocktails in a can. Cutwater’s commercial features several comedic vignettes highlighting smart life hacks including the use of a massage gun to tenderize meat, walking your dog on a treadmill during a rain storm, using a blowtorch to melt snow and more. Each vignette lightheartedly spotlights innovators who save time while still getting the most out of life with their favorite Cutwater canned cocktails.