The new advertising campaign shows how the premium tequilas from the Amber Beverage Group should be savored and not slammed.
The campaign, which comprises film footage, social media content and print ads, was shot in urban Los Angeles. It will be rolled out beginning in Spring 2022.
Mantas Zlatkus, Global Portfolio Director in charge of innovations worldwide for Amber Beverage Group, said: “Consumers are becoming knowledgeable about the superior properties of Tequila when made as it should be, with 100% Agave. Our innovative and edgy new campaign is a milestone in the evolution of the brand’s history. It will appear across the world, supporting Rooster Rojo in all our major markets.”