The ad will appear on all social media platforms. “This first large-scale campaign is a major milestone in the growth of The Botanist,” Remy’s gin brand, “and aligns perfectly with our strategic plan,” says Eric Vallat, CEO. The amount of spending behind the campaign wasn’t disclosed, although Vallat says Remy Cointreau “will mobilize all necessary resources” to make The Botanist “an undisputed leader in high-end gin by significantly increasing our marketing and advertising spending to boost the brand’s visibility and desirability.”
“Characterized by strong ties to its terroir, The Botanist is perfectly positioned to take advantage of the rapid advance of the gin category in the U.S. and new consumption trends like mixology and premiumization,” he explained.