Tag Archives: Miller64

Miller 64 Does Math: Is 80 Smaller than 64?

Miller64 is taking aim at 80-calorie Bud Light NEXT with a clever commercial.  A recent survey found 7% of Americans thought 80 was a smaller number than 64, so Miller64 enlisted Ken Ono, a world-renowned mathematician and current Thomas Jefferson … Continue reading

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MillerCoors Relaunches Miller64 with New Look, Sharper Message

“We’re reinforcing what an extra light beer can be. Miller64 is a bit more flavor than you’d expect, especially at just 64 calories, but it’s balanced and refreshing – a perfect fit for a growing group of drinkers who pay … Continue reading

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