Category Archives: Research

Heineken Leads Beer in Brand Intimacy: Study

Posted on September 9, 2021 by Joel Whitaker

Heineken is followed by Coors (76) and Miller (97).  Surprising to us, Budweiser and other Anheuser-Busch brands are not mentioned in the study by MBLM, an agency that seeks to “build greater initmacy between people and brands that drive performance and services.” The … Continue reading →

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Coastal Grape Growers Can Use 50% Less Water During Drought, Not Hurt Quality

Posted on September 1, 2021 by Joel Whitaker

California grape growers in coastal areas can use less water during times of drought and cut irrigation levels without affecting crop yields or quality, according to a new study out of the University of California, Davis. The findings, published in the journal … Continue reading →

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Adults Want Alcohol-to-Go to Be Permanent

Posted on August 31, 2021 by Joel Whitaker

Most adults in states that allow alcohol beverages with takeout and delivery orders would like to see it continued on a permanent basis. That’s the conclusion of a survey incorporated in the National Restaurant Association‘s midyear report.  The study calls alcohol-to-go … Continue reading →

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Wine Scientists Study How to Combat Smoke Exposure

Posted on August 16, 2021 by Joel Whitaker

Washington State University researchers are working to find new ways to mitigate wine grape smoke exposure. Projects include installing air quality sensors at vineyards, laboratory experiments where grapes are exposed to smoke, and potential interventions such as using a barrier … Continue reading →

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Surge in Covid Cases Spells New Bad News On-Premise

Posted on August 4, 2021 by Joel Whitaker

Even as more states reopen and allow for some form of on-premise consumption, Covid cases continue to expand — both among the unvaccinated and among those who were vaccinated.  That’s bad news for on-premise retailers, because a new study of … Continue reading →

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Wine Intelligence: Is Wine Losing Its Hold on Younger Adults?

Posted on July 28, 2021 by Joel Whitaker

The boost for wine seen across a number of key wine markets in 2020 has masked a much more profound demographic trend amongwine drinkers. Wine Intelligence consumer research shows that the wine category in the key markets of the U.S. and … Continue reading →

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