Tag Archives: Brand Intimacy

Jack Daniel’s Leads Beverage Brands in Intimacy

Posted on December 16, 2021 by Joel Whitaker

Jack Daniel’s slipped a notch in MBLM’s Brand Intimacy ratings this year to No. 4 after Coca-Cola, Pepsi and Mountain Dew, but still leads all beverage/alcohol brands.  Heineken is second among bev/al brands and No.5 in overall ratings, followed by Budweiser … Continue reading →

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Heineken Leads Beer in Brand Intimacy: Study

Posted on September 9, 2021 by Joel Whitaker

Heineken is followed by Coors (76) and Miller (97).  Surprising to us, Budweiser and other Anheuser-Busch brands are not mentioned in the study by MBLM, an agency that seeks to “build greater initmacy between people and brands that drive performance and services.” The … Continue reading →

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Jack Daniel’s Leads Bev/Al Brands in Connecting with Consumers.

Posted on February 2, 2021 by Joel Whitaker

The idea of brand intimacy — building enduring emotional connections between brands and people  has gained strength during the Covid pandemic, according to MBLM, a marketing consultancy.. Jack Daniel’s leads bev/al brands, ranking 56th out of the top 102.  Jack … Continue reading →

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Budweiser Leads Bev/Al Brands in ‘Brand Intimacy’

Posted on June 10, 2020 by Joel Whitaker

Budweiser lead alcoholic brands in “brand intimacy” in MBLM’s Brand Intimacy 2020 Study, which is the largest study of brands based on emotions. Top intimate brands in the U.S. continued to significantly outperform the top brands in the Fortune 500 … Continue reading →

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