Category Archives: Brands

Origins Organic Imports Wins Women’s Business Enterprise Certification

Posted on June 21, 2022 by Joel Whitaker

Origins Organic Imports certification confirms that it is at least 51% owned, controlled, and operated by a woman or women — in this case Origins Organic owner, co-founder and president, Anne Bousquet. The certification was issued by Women’s Business Enterprise … Continue reading →

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Stoli Group to End Use of Stolichnaya Name

Posted on March 7, 2022 by Joel Whitaker

In a direct response to Russia’s invasion of Ukraine, Stoli Group said it would discontinue use of the Stolichnaya name.  Hence forth, the vodka will be sold and marketed as Stoli. The three driving factors behind the decision are the founder’s vehement position … Continue reading →

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Owl’s Brew Launches a Spiked Tea

Posted on June 22, 2020 by Joel Whitaker

Matcha is 4.8% ABV, sparkling, gluten free and vegan with no sugar added and only 110 calories.  It’s available in New York, Connecticut, Pennsylvania, Virginia, South Carolina, California & Arizona.  

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Budweiser Leads Bev/Al Brands in ‘Brand Intimacy’

Posted on June 10, 2020 by Joel Whitaker

Budweiser lead alcoholic brands in “brand intimacy” in MBLM’s Brand Intimacy 2020 Study, which is the largest study of brands based on emotions. Top intimate brands in the U.S. continued to significantly outperform the top brands in the Fortune 500 … Continue reading →

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Keeping Brands Safe in a Programmatic World

Posted on July 19, 2017 by Donna Whitaker

Recent revelations that major brands and political parties have inadvertently funded terrorism through their online advertising highlights just how easy it is for premium advertising messages to appear alongside unsavory, and even extremist, content. The initial furor caused advertising platforms, … Continue reading →

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