Tag Archives: Stolichnaya

Stoli Group to End Use of Stolichnaya Name

In a direct response to Russia’s invasion of Ukraine, Stoli Group said it would discontinue use of the Stolichnaya name.  Hence forth, the vodka will be sold and marketed as Stoli. The three driving factors behind the decision are the founder’s vehement position … Continue reading

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8 Brands Top Bev/Al Brand Loyalty List

The 25th annual ranking of consumer brand loyalty found bev/al brands faced two loyalty challenges in the 2020 marketplace, Robert Passikoff, president of Brand Keys, which conducts the survey said.  The first was emotional engagement and the second was how … Continue reading

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