Tag Archives: Wine Intelligence

Wine Brand Equity Stabilizing After Covid; Yellow Tail. Casillero del Diablo Again No. 1 and 2

Posted on May 12, 2022 by Joel Whitaker

After a deep erosion of brand equity in 2021 amid Covid disruptions, wine brand equity is stabilizing but has yet to recover to is pre-pandemic levels, according to Wine Intelligence‘s Global Wine Brand Power report. The top 15 brands collectively scored … Continue reading →

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Wine’s Challenge: Its Drinkers Are Older, Richer — Wine Intelligence

Posted on March 2, 2022 by Joel Whitaker

Although the wine category in the US holds an 11% volume share – equal to that of spirits – the category’s future is facing a number of challenges. Wine volumes in the US are expected to continue on a downward … Continue reading →

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The Importance of Premium Drinkers to Wine

Posted on November 16, 2021 by Joel Whitaker

How has Covid changed the relationship that premium wine drinkers have with wine? U.S. premium drinkers have broadly maintained their consumption levels since 2019, despite the restrictions and behavior changes resulting from Covid, says Wine Intelligence.. In fact, average spend … Continue reading →

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At End of a Long Day, Millennials Turn to Sparkling Wine: Wine Intelligence

Posted on September 28, 2021 by Joel Whitaker

Global sparkling wine volumes fell almost 5% in 2020, according to ISWR data.  The category started to see some recovery in the second half of 2020 and into 2021, as consumers recovered some of their joie-de-vivre and found they had unspent … Continue reading →

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What Wine Drinkers Know About Wine is Declining

Posted on August 18, 2021 by Joel Whitaker

Research from Wine Intelligence shows that the breadth of wine knowledge among wine drinkers is gradually decreasing, as consumer knowledge of varietals, wine-producing origins and wine brands reduces. At the same time, consumer confidence in wine – which was historically … Continue reading →

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What New Wine Drinkers Seek From Labels

Posted on August 3, 2021 by Joel Whitaker

Finding the balance between reassurance and familiarity is one of the toughest challenges vintners face when it comes to wine labels, according to Lulie Halstead, CEO, Wine Intelligence. In the U.S., the segment that’s youngest and newest to wine — … Continue reading →

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