Category Archives: Research

Glenfiddich Survey Finds Disconnect Between Professional Success and Values

Posted on September 22, 2021 by Joel Whitaker

The study seeks to understand what priorities Americans privately value and would be willing to make tradeoffs for in order to achieve professional success. Comparing that personal perspective with what Americans think most people uphold as emblematic of professional success … Continue reading →

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Texas A&M Develops World’s 1st Organic Treatment for Pierce’s Disease

Posted on September 21, 2021 by Joel Whitaker

A Texas A&M AgriLife Research study has led to the discovery of the first curative and preventive bacteriophage treatment against the pathogen Xylella fastidiosa, which causes the deadly Pierce’s disease in grapevines. “The development of this first-ever bacteriophage treatment for … Continue reading →

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Adding CBD to Hard Seltzer Boosts Sales 18%, Adding Kombucha Lowered It 6%

Posted on September 15, 2021 by Joel Whitaker

The study was conducted by Veylinx, a consumer insights platform that uses behavioral research to predict purchasing habits. According to findings, nearly all added benefits tested (high alcohol, low alcohol, vitamins, kombucha, immunity, energy, sustainable packaging and CBD) drove greater … Continue reading →

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How Important is Football to Beer Sales? 18.5% Bump in Consumption

Posted on September 13, 2021 by Joel Whitaker

That’s right, beer sales jumped 18.5% this past weekend from the 2020 NFL Opening weekend, BeerBoard says.  NFL football isn’t important just to beer overall, but especially to Bud Light, the top brand poured, which achieved a leading 13.5% share.  … Continue reading →

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Bev/Al Consumption Fell 5% from 2019

Posted on September 9, 2021 by Joel Whitaker

Sixty percent of U.S. adults currently report drinking alcoholic beverages such as liquor, wine or beer, marking a decrease from 65% in 2019 when the measure was last tracked, according to Gallup. This puts current alcohol consumption on the low … Continue reading →

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If Glass Bottles Are Biggest Contributors of Greenhouse Gases for Wine . . .

Posted on September 9, 2021 by Joel Whitaker

A 2021 Italian wine study, cited by Liz Thatch in Forbes.com, found the main contributors of greenhouse gas emissions for wine are: the glass bottle (29%), electricity in the winery (14%), transport and distribution of wine to the consumer (13%), … Continue reading →

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