That’s right, beer sales jumped 18.5% this past weekend from the 2020 NFL Opening weekend, BeerBoard says. NFL football isn’t important just to beer overall, but especially to Bud Light, the top brand poured, which achieved a leading 13.5% share. Light Lager was the top style.
The top three states hitting the highest overall pour volumes for the weekend were Texas, California and Florida.
Other key data findings of the report include pour volume for the highly anticipated match-up between the reigning champs and America’s team. Beer volume in Tampa Bay on Thursday was up 7.5% when compared to its previous season opener on Sept. 13, 2020, which marked Tom Brady’s first appearance as a Buccaneer. As Dak Prescott returned to the field after his season-ending ankle injury, pour volume in Dallas on Thursday, Sept. 9, grew a dramatic 39.7% compared to the team’s season opener last year. During the first game, Dallas’ most popular beer was Michelob Ultra (15.5% share) and Bud Light (22.6% share) was the most poured beer in Tampa Bay.
“Everyone knows football and beer go hand-in-hand,” said BeerBoard Founder and CEO Mark Young. “So, as a technology and insights leader for the liquor, beer and wine sectors, we leverage our cutting-edge technology to better equip the industry. By creating reports on beer consumption across major sporting and pop-culture events in America, we ensure retailers, brewers and distributors are aware of significant market trends so they can make informed, data-based decisions.”