Since the best way to support local bars is to order from one’s favorite spot, Bulleit Frontier Whiskey will reimburse the cost of consumers’ first drink with the “First Drink’s on Us” rebate fund through the end of 2021.
Adult consumers (+21) who enjoy Bulleit Frontier Whiskey (costing at least $10.01, pre-tax) from their favorite local bar or restaurant in qualifying states will be reimbursed online for any Bulleit drink they order, from a Bulleit Rye Manhattan, to a Bulleit Bourbon Old Fashioned, or even Bulleit on the rocks. Consumers will be reimbursed via Venmo by simply purchasing a qualifying Bulleit drink by Dec. 15 and uploading their drink receipt to LocalBarSundays.com by Dec. 31. Participating consumers are also encouraged to remember to tip their favorite bartenders as a thanks for their great service.
The Local Bar Sundays mission will be brought to life across the nation with a variety of additional activations and touchpoints:
- New National Creative Campaign: will appear across TV, digital and social, starring real bartenders.
- Interactive Media and Bar Finder: interactive digital and local media will help consumers visit their local bars by directing consumers to the Bulleit website where they can find local bars in their neighborhood.
- Experience Bulleit back at the bar: consumers will have the opportunity to enjoy Bulleit through an estimated1,300 on-premise sampling events across the country (where legal; restrictions apply).
- Touring the Country: Bulleit Ambassadors and the Bulleit Woody will bring immersive experiences to bar communities across the country (where legal; restrictions apply).
- Equipping the Trade Community: Bulleit will bring back Frontier Bar Labs – the brand’s educational platform – to arm the trade community with the support and tools they need.
- The Sunday Special: in partnership with the United States Bartenders’ Guild (USBG), Bulleit will launch a social content series with bartenders sharing a cocktail inspired by the cocktail culture and flavors from their respective cities, to highlight new ways to enjoy Bulleit at the Bar.
The Local Bar Sundays mission was first introduced at this year’s Tribeca Festival and comes on the heels of the brand’s initial commitment of $250,000 to support the North American Hospitality Industry as part of the Bulleit Frontier Fund.