Category Archives: Research

On-Premise Velocity up 73% vs 2020 Despite Slight Decline Over July 4 Weekend

Posted on July 19, 2021 by Joel Whitaker

Across all states, value velocity remains strongly positive compared to last year, with all states either ahead or comparable to 2019, CGA data for the week ended July 10 shows. Average outlet dollar sales (velocity) trends are slightly negative  (-1%) … Continue reading →

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Global Irish Whiskey Market Seen Growing 9.2% to 2027

Posted on June 16, 2021 by Joel Whitaker

The global Irish whiskey industry generated $4.26 billion in 2019, and is expected to reach $7.67 billion by 2027, witnessing a CAGR of 9.2% from 2021 to 2027, according to a new report from Allied Market Research. Prime Determinants of … Continue reading →

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Sports Bars Find Full Capacity Returns for Events

Posted on June 14, 2021 by Joel Whitaker

Sports bars and stadiums have recently been welcoming back events at full capacity.  That’s good news for operators. Before COVID-19 sports bars were visited by 1 in 4 consumers and are an undeniably important On Premise channel. However, consumers were … Continue reading →

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Marketers Should Focus More on Long-Term Brand Building, Study Says

Posted on June 10, 2021 by Joel Whitaker

Nielsen has come out with an interesting report that sheds some light on balancing brand building and quick sales.  It notes that when Covid burst upon the scenes, marketers of all sizes (including Coca-Cola) cut back on brand-building seeking quick … Continue reading →

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Mobile Sports Betting Can Boost Bar, Restaurant Sales

Posted on June 9, 2021 by Joel Whitaker

Illinois legalized mobile sports betting in June 2020, and CGA found that 22% of consumers have participated in mobile sports betting while at a bar or restaurant. In New York, where legislation supporting legal sports betting is expected to pass, … Continue reading →

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Winiarskis Donate $4 Million to Endow Smithsonian Food & Wine Curator

Posted on June 7, 2021 by Joel Whitaker

The bequest will establish a permanent curator of food and wine history. The $4 million gift from Warren and Barbara Winiarski, and the Winiarski Family Foundation, of Napa, Calif., comes 25 years after the Winiarskis provided initial funding for the museum to launch … Continue reading →

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