Category Archives: Research

U.S. Key Market for Low-, No-Alcohol Wine, Expected to Grow

Posted on June 2, 2021 by Joel Whitaker

For younger LDA consumers, the overriding motivation for purchasing lower-alcohol wine is a desire to stay in control, unsurprising in a world of constant connectivity. Additionally, Gen Z and Millennial consumers are motivated by the fact that low- and no-alcohol … Continue reading →

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Schumer Calls on USDA to Collect Data on Grape Vineyards in New York

Posted on May 10, 2021 by Joel Whitaker

The Agriculture Department’s decision to stop collecting data on grape production vineyards in New York put the Rochester-Finger Lakes region could derail what keeps New York’s industry competitive with California, Washington State and the world, Senate Majority Leader Charles Schumer … Continue reading →

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7 Drinking Trends to Watch for Summer

Posted on May 5, 2021 by Joel Whitaker

Bacardi polled indusry leaders, bartenders and consumers in the U.S. on what they think will be big this summer.  Here are seven key trends: Rum will have a huge surge in popularity, with the pina colada and mojito being the … Continue reading →

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Buffalo Trace Plants 1,000 Trees in Study

Posted on April 14, 2021 by Joel Whitaker

Buffalo Trace Distillery and the University of Kentucky joined forces on a 15-year research project to study the genetic responses of trees from various regions to different white oak forest establishment techniques in a rural field application. The study, part … Continue reading →

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71% of Consumers: Eating and Drinking What You Enjoy is a Form of Wellness

Posted on March 30, 2021 by Joel Whitaker

Thanks according to a survey by Harpoon Brewery as it launched Harpoon Big League. Consumers are becoming more aware of the impact food can have on their overall health.  But they’re not interested in major changes.  Still, 70% of respondents … Continue reading →

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Hard Seltzer ‘Can Sustain Significant Growth for Beer for Years to Come:’ Rabobank

Posted on March 23, 2021 by Joel Whitaker

A new report from Rabobank notes hard seltzers are driving many new consumers to the beer segment.  “It’s not just the current size of the category, which is attention-getting enough, but the fact it can sustain significant growth for many … Continue reading →

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