Tag Archives: hard seltzer

Who’s Drinking Hard Seltzer?

Posted on March 15, 2022 by Joel Whitaker

In a word, Millennials, 63%  in general, 53% on Drizly.  While Drizly drinkers lagged in hard seltzer compared to Millennials, that pattern was flipped when it came to Gen X, where 30% of Drizly buyers ordered hard seltzer vs. 24% … Continue reading →

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A-B Cancels Travis Scott’s Cacti Hard Seltzer

Posted on December 12, 2021 by Joel Whitaker

The move comes in the aftermath of the deadly stampede at the Astroworld concert.  “After careful evaluation, we have decided to stop all production and brand development of CACTI Agave Spiked Seltzer. We believe brand fans will understand and respect … Continue reading →

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Boston Beer Expects to Write Off Some Hard Seltzer Inventory

Posted on September 9, 2021 by Joel Whitaker

Boston Beer Co. withdrew if 2021 financial guidance and said it expects to incure hard seltzer-related inventory writeoffs, shortfall fees paid to third party brewers and other costs related to decelerating demand for hard seltzer. The company said demand for … Continue reading →

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Volley Tequila Seltzer Enters Arizona, SC and Florida

Posted on April 14, 2021 by Joel Whitaker

Breakthru Beverage Group is the wholesaler.  Volley said it plans to add more markets in the coming months. “This is an incredibly exciting year for the expansion of Volley and our distribution launches in the Arizona, South Carolina and Florida … Continue reading →

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Hard Seltzer ‘Can Sustain Significant Growth for Beer for Years to Come:’ Rabobank

Posted on March 23, 2021 by Joel Whitaker

A new report from Rabobank notes hard seltzers are driving many new consumers to the beer segment.  “It’s not just the current size of the category, which is attention-getting enough, but the fact it can sustain significant growth for many … Continue reading →

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Vizzy Hard Seltzer Is Dropping New Variety Pack In March

Posted on February 22, 2021 by Joel Whitaker

Vizzy Hard Seltzer (Molson Coors), the first hard seltzer with antioxidant vitamin C, is dropping a new variety pack with four never-before-sipped flavor combinations : Papaya Passionfruit, Blackberry Lemon, Watermelon Strawberry and Raspberry Tangerine. Vizzy Hard Seltzer is also expanding … Continue reading →

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