Category Archives: Marketing

Too Bad (for Bud Light) Covid Is Still Here

Posted on February 24, 2021 by Joel Whitaker

When the novel coronavirus erupted a year ago, few anticipated it would still be around today.  Among the victims:  hundreds of thousands of Spring Breakers who won’t be able to enjoy Bud Light‘s new, limited-edition (through April 16) Throwback Pack.  It … Continue reading →

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Cavit Wines Launches The Cavit Cares Pizza Challenge To Support Local Pizzerias and Restaurants Nationwide

Posted on February 9, 2021 by Joel Whitaker

Cavit Wines, America’s #1 Italian Wine Brand, has kicked off the Cavit Cares Pizza Challenge, for a chance to win a year of free pizza in partnership with Slice, the innovative tech platform powering local pizzerias. Through entries, the brand … Continue reading →

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Jack Daniel’s Leads Bev/Al Brands in Connecting with Consumers.

Posted on February 2, 2021 by Joel Whitaker

The idea of brand intimacy — building enduring emotional connections between brands and people  has gained strength during the Covid pandemic, according to MBLM, a marketing consultancy.. Jack Daniel’s leads bev/al brands, ranking 56th out of the top 102.  Jack … Continue reading →

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Bud Light’s Super Bowl Ad Features ‘Those Who Go To Great Lengths For Bud Light’

Posted on February 2, 2021 by Joel Whitaker

Bud Light unveiled Bud Light Legends, a new exclusive rewards program and a legendary Super Bowl LV advertisement that reunites notable Bud Light characters in one epic commercial. As the Official Beer Sponsor of the NFL, Bud Light’s role in … Continue reading →

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8 Brands Top Bev/Al Brand Loyalty List

Posted on January 27, 2021 by Joel Whitaker

The 25th annual ranking of consumer brand loyalty found bev/al brands faced two loyalty challenges in the 2020 marketplace, Robert Passikoff, president of Brand Keys, which conducts the survey said.  The first was emotional engagement and the second was how … Continue reading →

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Proclamation Whiskey Toasts Violinist at Biden’s Inaugural

Posted on January 20, 2021 by Joel Whitaker

Proclamation Blended Irish Whiskey (SRP $29.99) raised a glass to renowned Irish concert violinist Patricia Treacy who performed ‘The Proclamation,’ composed by Patrick Cassidy, during the inauguration of President Joe Biden. “We raise a glass and celebrate the shared history … Continue reading →

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