Bud Light unveiled Bud Light Legends, a new exclusive rewards program and a legendary Super Bowl LV advertisement that reunites notable Bud Light characters in one epic commercial.
As the Official Beer Sponsor of the NFL, Bud Light’s role in the Super Bowl has been celebrated by fans for decades. This year, the brand is bringing the nostalgia with legendary appearances by iconic Bud Light friends including Grammy-nominated artist Post Malone, Cedric the Entertainer, the “I Love You, Man” guy, the Bud Knight, Oracle Susana and more, as they all come together to save the Bud Light.
In Bud Light’s :60 Super Bowl LV commercial, Bud Light Legends, fan-favorite characters join forces to help a delivery driver save an overturned Bud Light truck, and ensure the ice-cold Bud Light makes it to the convenience store. Leveraging their combined superpowers, the Legends hilariously celebrate and recreate some of the best moments in the history of Bud Light advertising.
This commercial also serves as the formal launch of the new Bud Light Legends program, which recognizes the fans that have supported Bud Light over the years, and encourages them to ‘Join the Legendary’ at BudLightLegends.com for exclusive rewards, custom merch and legendary experiences. Before the big game, fans are also invited to revisit some of their favorite Bud Light commercials from years past by checking out BudLight.com/Vault.