Black-Owned, Woman-Owned Brand Launches

Mela, a Black-owned, woman-owned wine brand, announced its launch.  It will be available only online.  Short for melanin, the name Mela is an ode to the four founders’ different
shades of brown and translates into “to gather” and “to be full” in Sanskrit and Hebrew, respectively. The Mela portfolio includes a refreshing White Blend and a robust Red Blend produced from vineyards in Napa Valley and Clarksburg.

“From the vine to the table, it’s clear there is an underrepresentation of women and BIPOC leaders in the wine industry, and that’s part of the reason why the name ‘Mela’ and our wine label are so consequential,” said Erica Estrada, Mela Co-founder and Marketing & Creative Director. “Through Mela, we’re excited to continue diversifying the wine industry while offering approachable, tastefully crafted wines for every occasion.”

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Yuengling Donates $100,000 to Aid Veterans

One $50,000 check presented at a Philadelphia Phillies game last week went to Tream Red, White & Blue, which is focused on health and wellness.  Yuengling also presented a $50,000 check to TAPS, which will be used to further provide support for the families of America’s fallen military heroes.

Yuengling will continue to honor America’s veterans throughout the summer with the return of its limited-edition Yuengling Traditional Lager cans, emblazoned with a unique desert camouflage print and Team RWB logo. These special cans will be available across the brewery’s 23-state footprint in 12pk/12oz and 24pk/12oz cans and single-serve 24oz cans which are available for purchase at Yuengling fans’ favorite stores, restaurants and bars.

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New Wine Subscription Service Claims to Tailor Offerings to Each Person’s Taste

The new service, Stompy, claims to employ a revolutionary taste technology that organizes wine and taste perception into a succinct new system.

Initially developed on the floor of restaurants and hotels, Stompy’s algorithm tracks each person’s preferences for more than 900 subtle variations in wine flavor to create a detailed taste map that is unique to each person, like a fingerprint. Each wine in Stompy’s curation is then measured against each person’s taste map and the best-matched wines are offered up. Customers can personalize their recommended selections even further by choosing a price tier and wine style preference, as well as filtering for organic, vegan or natural wines. As each customer enjoys and rates their personalized wines, their taste map improves and evolves with their preferences.

“Our platform helps solve the part of wine most people struggle with: accurately matching their tastes to wines without first trying them. Not everyone has access to a sommelier or expert wine friend. We want to bring that same intelligence and accuracy while introducing a curation of the best of sustainable small producers,” saysco-founder Andy  Williams.

Stephen Wong, MW, adds, “The existing system of wine buying and categorization is universally objective and driven by discrete attributes, which is not the way the majority of people experience wine. Stompy aims to reimagine that system and implement one that is fluid, subjective and opens up a whole new world of rewarding, soulful and beautiful wine experiences for each individual.” 

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NBWA Releases Video to Help Attract Workers to Beer Distribution Industry

The video is a response to widely reported labor shortages and can be customized by local distributors who are struggling to hire the workers needed to safely keep the supply of beer and beverages moving across the country.

“Beer distribution companies offer competitive wages and benefits, opportunities for growth and security, as well as the chance to work in a fun, collaborative and rewarding environment,” said NBWA President & CEO Craig Purser. “Many of the employees featured in the video have worked with distributors for 10 or even 20 years, achieving significant career growth in the industry. I’m proud that we’re able to help our members tell the story of the beer distribution industry and the strong career opportunities it provides.”

Beer distribution companies offer employees good jobs and exceptional benefits. Moreover, these companies have a wide array of positions available and employee growth opportunities. The recruitment video is intended to help job seekers learn more about the beer distribution industry and the working environment at these facilities. The video can be used by beer distributors at job fairs, high school or vocational school presentations and on social media. It can be customized to include a distributor’s specific logo, career website and QR code. Male and female voiceovers, as well as Spanish-language options are also available to distributors. NBWA is providing members with guidance on best practices for customization, as well as tips on how to create their own in-house videos.

This video is the first in a series of recruitment videos that NBWA is planning to help its membership attract new workers, Purser said.

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10 Barrel Brewing Now Offers Canned Wine

10 Barrel Brewing, Bend, Ore., said it  has partnered with an exclusive winery in the Columbia Valley of Washington to create sparkling rosé and white offerings to pair with a Memorial Day full of outdoor activities.

10 Barrel’s Wines are currently available in Oregon, with additional regions in the near future. The Sparkling Rosé and Sparkling White, 13.5% and 12.7% ABV, respectively, bring a relaxing atmosphere with light but floral flavors to the summer season. The unique 10 Barrel Wines offer more than just a beverage, but seriously delicious, multi-varietal wines with a connected casual lifestyle.

“New wine offerings are an exciting step for the brand, and we are thrilled to introduce wine with Memorial Day around the corner,” said Grady Skelton, Senior Brand Manager at 10 Barrel. “Drink Beer Outside is a staple of the brand, and canned wine brings that same ethos to those that enjoy sparkling wines, and we are pleased to be able to offer that to our community.”

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Economic Growth Seen Continuing in 2022

The U.S. economy will continue to expand for the rest of 2022, say the nation’s purchasing and supply executives in the Spring 2022 Semiannual Economic Forecast. Expectations for the remainder for 2022 are similar to those expressed in December 2021, despite continued inflation and geopolitical unrest.

These projections are part of the forecast issued by the Institute for Supply Management® (ISM®) Business Survey Committees.

Sales by manufacturers are expected to climb 9.2%.  That’s down from the 13.1% increase reported for 2021, but still a solid performance.  Sixty-three percent of respondents say that revenues for 2022 will increase, on average, 15.5 percent compared to 2021. Only seven percent say revenues will decrease (10 percent, on average), and 30 percent indicate no change. With an operating rate of 87.2 percent and projected increases in capital expenditures (7.4 percent), prices paid for raw materials (11.1 percent) and employment (3.2 percent) by the end of 2022, manufacturing continues its comeback from the turmoil of 2020 and 2021, ISM says.

For services, respondents to ISM’s survey project a 4.9-percent net increase in overall revenues, which is 0.6 percentage point higher than the 4.3-percent increase forecast in December 2021. Forty-eight percent of respondents say  revenues for 2022 will increase, on average, 13.4% compared to 2021. Meanwhile, 12% expect their revenues to decrease (11.4%, on average), and 40% indicate no change.

“The services sector will continue to grow for the rest of 2022. Services companies are currently operating at 91 percent of normal capacity. Supply managers indicate that prices are expected to increase 9.6 percent over the year, reflecting increasing inflation. Employment is projected to increase 2.5 percent. Each of the 18 industries forecast increased revenues, up from the 16 industries that predicted increases in December 2021,” says Anthony S. Nieves, chair of the ISM Services Business Survey Committee.

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