New Wine Subscription Service Claims to Tailor Offerings to Each Person’s Taste

The new service, Stompy, claims to employ a revolutionary taste technology that organizes wine and taste perception into a succinct new system.

Initially developed on the floor of restaurants and hotels, Stompy’s algorithm tracks each person’s preferences for more than 900 subtle variations in wine flavor to create a detailed taste map that is unique to each person, like a fingerprint. Each wine in Stompy’s curation is then measured against each person’s taste map and the best-matched wines are offered up. Customers can personalize their recommended selections even further by choosing a price tier and wine style preference, as well as filtering for organic, vegan or natural wines. As each customer enjoys and rates their personalized wines, their taste map improves and evolves with their preferences.

“Our platform helps solve the part of wine most people struggle with: accurately matching their tastes to wines without first trying them. Not everyone has access to a sommelier or expert wine friend. We want to bring that same intelligence and accuracy while introducing a curation of the best of sustainable small producers,” saysco-founder Andy  Williams.

Stephen Wong, MW, adds, “The existing system of wine buying and categorization is universally objective and driven by discrete attributes, which is not the way the majority of people experience wine. Stompy aims to reimagine that system and implement one that is fluid, subjective and opens up a whole new world of rewarding, soulful and beautiful wine experiences for each individual.” 

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