The video is a response to widely reported labor shortages and can be customized by local distributors who are struggling to hire the workers needed to safely keep the supply of beer and beverages moving across the country.
“Beer distribution companies offer competitive wages and benefits, opportunities for growth and security, as well as the chance to work in a fun, collaborative and rewarding environment,” said NBWA President & CEO Craig Purser. “Many of the employees featured in the video have worked with distributors for 10 or even 20 years, achieving significant career growth in the industry. I’m proud that we’re able to help our members tell the story of the beer distribution industry and the strong career opportunities it provides.”
Beer distribution companies offer employees good jobs and exceptional benefits. Moreover, these companies have a wide array of positions available and employee growth opportunities. The recruitment video is intended to help job seekers learn more about the beer distribution industry and the working environment at these facilities. The video can be used by beer distributors at job fairs, high school or vocational school presentations and on social media. It can be customized to include a distributor’s specific logo, career website and QR code. Male and female voiceovers, as well as Spanish-language options are also available to distributors. NBWA is providing members with guidance on best practices for customization, as well as tips on how to create their own in-house videos.
This video is the first in a series of recruitment videos that NBWA is planning to help its membership attract new workers, Purser said.