Automated Drones Could Scare Birds From Vineyards

In the future, cameras could spot blackbirds feeding on grapes in a vineyard and launch drones to drive off the avian irritants, then return to watch for the next invading flock. All without a human nearby.

A Washington State University research team has developed just such a system, which they detail in a study published in the journal Computer and Electronics in Agriculture. The system is designed to have automated drones available to patrol 24 hours a day to deter pest birds, like European starlings or crows, that cost growers millions of dollars a year in stolen or ruined fruit.

“Growers don’t really have a good tool they can rely on for deterring pest birds at an affordable price,” said Manoj Karkee, associate professor in WSU’s Department of Biological Systems Engineering and the study’s corresponding author. “With further refinement and industry partnerships, this system could work.”

For the study, the team ran two separate tests: detecting birds and deploying drones automatically. Over a few years, Karkee’s team developed a camera system and algorithm that would find birds and count them as they flew in and out of fields.

The team customized very small drones and deployed them for flight tests on small plots with simulated birds.

Technologically, the system resembles drone package delivery systems. It will be several years before this particular technology would be commercially available for growers because there are still several hurdles, including making sure it works at scale, complies with federal drone regulations, and continues to deter birds even if drones are commonly flying around.

“Birds are really clever,” said Karkee, who is also affiliated with WSU’s Center for Precision & Automated Agricultural Systems. “They often find ways around deterrents. We don’t want a system that only lasts for a few months or years before they stop being scared off.”

For now, the birds are scared off just by the motion and whirring noises made by drones. But Karkee said that sounds, like distress calls or predatory bird noises, could be added. Builders could even design special drones for the job.

“We could make drones look like predators, or have reflective propellers that are really shiny,” he said. “All of these working together would likely keep birds away from those vineyards and fields. We need to research that over multiple years to make sure.”

The automation research is the third in a series of three studies concerning drones and bird pests. The first showed that manually operated drones, doing random flights, successfully drive off or keep birds away from vineyards. They found that drones reduced bird counts four-fold.

The second project showed the impact driving off the birds can have on crop yield. Karkee’s team followed up on the fields where they manually drove birds off. Those fields had around 50% reduction in damaged fruits.

Karkee plans to meet with growers, technology companies, and other stakeholders to start next steps on working toward a commercially available automated drone system.

“It takes time,” he said. “But the results so far are exciting. We’re looking forward to doing more work on this project.”

Posted in News, Research, Wine | Tagged | Comments Off on Automated Drones Could Scare Birds From Vineyards

Harpoon Collabs with Reebok

Boston neighbors Harpoon Brewery and Reebok announce that they are coming together for a new collaboration: Harpoon Rec. League – The Reebok Edition, a co-branded release of the brewery’s low-cal, low-alcohol hoppy and hazy pale ale. The collaboration features the same recipe Harpoon fans know and love encased in a new fresh Reebok-inspired container, including cans sporting the Reebok logo and 12-pack packaging evoking the Reebok sneaker box design.

While supplies last a portion of sales for each purchase of the Harpoon Rec. League Reebok Edition 12-Pack, will go directly to BOKS to encourage movement in local youth communities.

“Rec. League was the first beer we created that both complements an active lifestyle and embodies our ‘love beer, love life’ moto,” said Dan Kenary, CEO and co-founder of Harpoon Brewery. “Partnering with Reebok, a brand dedicated to sports and fitness and the impact they have on peoples’ lives, made sense with them not only being our neighbor, but also their passion for giving back to our shared local community. We’re excited to be working with them and giving back to BOKS.”

In addition to raising funds for a good cause through beer sales, Harpoon and Reebok are inviting fans to celebrate the partnership by entering the Reebok x Harpoon Rec. League Floatride Energy 4 Adventure Running Shoe Sweepstakes. Featuring the traditional Rec. League colors, beer lovers and fitness enthusiasts can enter for the chance to win one of 10 pairs of the limited-edition Floatride Energy 4 Adventure Running Shoes. The Reebok Floatride Energy 4 Adventure is an outdoor-inspired, high-performance running shoe launching this August 2022. To enter, please visit harpoonbrewery.com/recleaguexreebok.

The Reebok Edition of Harpoon Rec. League will be available in 4-packs ($8.99) and 12-packs ($14.99) starting in July. It will be available on tap at both the Boston and Windsor, VT Tap Rooms and wherever Harpoon beers are distributed.

Posted in New Products | Tagged | Comments Off on Harpoon Collabs with Reebok

Origins Organic Imports Wins Women’s Business Enterprise Certification

Origins Organic Imports certification confirms that it is at least 51% owned, controlled, and operated by a woman or women — in this case Origins Organic owner, co-founder and president, Anne Bousquet. The certification was issued by Women’s Business Enterprise National Council.

Origins Organic Imports was established in in Miami in 2015 by Bousquet and her husband and business partner Labid al Ameri as the U.S. importing arm for their Uco Valley-based Domaine Bousquet wines, today Argentina’s largest exporter of certified organic wines. Over the past seven years, the Origins Organic Imports portfolio has expanded significantly to include an array wines and beverages from France, Italy, and Spain, as well as Argentina.

Posted in Brands | Tagged | Comments Off on Origins Organic Imports Wins Women’s Business Enterprise Certification

Drizly Sees Light Lagers on the Rise

For many years, light lagers were the top-selling beer category among U.S. consumers until hard seltzer — with its even lower calories, lower carbs, and easy-drinking flavor — started to gain share against light lagers and became the top-selling beer subcategory on Drizly in 2019.

“It is impossible to ignore the impact that hard seltzer’s rise to prominence over the past few years has had on the light lager category,” says Liz Paquette, Drizly’s head of consumer insights.

What’s more, major light lager brands have launched their own hard seltzers to remain competitive, such as Bud Light, Corona, and Coors. “This has caused some fans of the brands to shift from light lager to hard seltzer purchases,” says Paquette.

Yet for the first time since the onset of the pandemic, light lager is gaining share. Light lager has an 18% share of the beer category in 2022 to date, compared to 17% in 2021, 15% in 2020, and 19% in 2019.

Despite sales share shifts, the top-selling light lagers on Drizly have remained relatively stable. Sales are dominated by nationally-sold brands from large companies like Anheuser-Busch and Molson Coors, and most of the brands themselves are American-made (with the exception of options from the Mexican brand Corona).

According to AB-InBev, Michelob Ultra was the fastest growing product in the first quarter of 2022 in the company’s core beer portfolio — a set of beer brands that saw approximately 15% growth in the same time period. Both Coors Light and Miller Lite grew in the last quarter of 2021 and the first quarter of 2022. In a sign that the light lager market is heating up, MillerCoors reports that the first quarter of 2022 was the best combined industry share for Coors Light and Miller Lite in five years.

The top SKUs have stayed relatively consistent compared to the same time last year. Only Corona Premier Light moved up one spot year-over-year, taking the number five position from Corona Light.

Here are the top-selling light lagers so far this year on Drizly:

  1. Bud Light
  2. Coors Light American Lager Beer
  3. Miller Lite Lager Beer
  4. Michelob Ultra
  5. Corona Premier Mexican Lager Light Beer
  6. Corona Light Mexican Lager Beer
  7. Busch Light
  8. Natural Light
  9. Bud Light Lime
  10. Michelob Ultra Pure Gold

And here are the five fastest-growing light lagers on Drizly, year-over-year:

  1. Bud Light NEXT
  2. Stroh’s American Lager
  3. Cooks Light
  4. Busch Ice
  5. Seismic Tremor California Light Lager

Twelve-packs are the most common purchase size in the subcategory with a 37% share on Drizly, followed by 24-packs (22% share) and 30-packs (17% share).

The overwhelming majority of light lagers purchased on Drizly are cans, which have a 71% share compared to a 25% share for bottles and a four percent share for aluminum bottles.

Denver, Boston, New Jersey, Phoenix, and Baltimore all over-index on the subcategory. And while light lager is no longer a top 10 selling subcategory overall on Drizly, it still makes it into the top 10 overall sellers on Drizly in key markets like Boston and New Jersey.

Men tend to purchase light lagers more than women, Drizly says, with a 56% share compared to a 44% share in 2022 to date. This is in line with beer buyer share overall (not counting hard seltzer), in which men have a 55% share compared to a 45% share for women.

Older consumers also over-index on light lager purchases on Drizly. Baby boomers have a 13% share (compared to an 8% share overall on Drizly) and Gen X has a 33% share (compared to a 26% overall share). Gen Z only makes up a 5% share of the light lager subcategory (versus a 7% overall share), while millennials have a 49% light lager share (compared to a 59% overall share). However, in the past year, Gen Z share has increased by one percent as more in the generation reach legal drinking age.

Posted in News, Research | Tagged , | Comments Off on Drizly Sees Light Lagers on the Rise

Who & What —

Beam Suntory hires Zsoka McDonald as chief communications officer, a new position, and promotes Brett Hale to chief public affairs officer from vp-global public affairs.  McDonald is returning to the bev/al industry where she last served in communication roles at Diageo before joining  Avangrid, a clean energy company, where she was chief sustainability officer and senior vp-corporate communications.

Balletto Vineyards hires Michael Longerbeam as DTC manager.  Prior to joining Balletto’s team, Michael was with Dry Creek Vineyard as their Direct to Consumer Manager and also held a position as Direct Marketing Manager with Treasury Wine Estates.

Posted in Uncategorized | Comments Off on Who & What —

What We’re Reading —

Why Vodka Is Less Likely To Give You A Hangover Than Other Spirits

 

Posted in Uncategorized | Comments Off on What We’re Reading —