Korbel Dresses Up Sweet Rose

Posted on September 14, 2021 by Joel Whitaker

If you think your bottle of Korbel Sweet Rose needs dressing up, Fernanda Flores has just the deal for you: a capsule collection of cotton tunics, ponchos and dresses made from hand-dyed fabrics that blend blend traditions, cultures and styles  to reflect the immigrant experience of Mexican-American telvevision personality and model Fernanda Flores.

Not sold in stores, the capsule collection is only available through an exclusive social media giveaway. For more information, visit Flores’ Instagram account (@ferfloresoficial).

The collection is part of Korbel’s celebration of Hispanic Heritage Month.

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UV Vodka Has a Sunlight-Activated Bottle

Posted on September 14, 2021 by Joel Whitaker

Phillips Distilling Co., a pioneer in breakthrough flavors and spirits innovation for more than 100 years, today announced that UV Vodka will get a rebranded, modern look with the launch of a photochromic bottle design that activates a spectrum of bright colors when exposed to UV sunlight.

A new tagline “Bring the Light™,” is the brand’s first campaign focusing on building a deeper relationship between the UV name and its connection with ultraviolet rays. Sunlight is the key to activate the colorful photochromic wave design that appears on the neck of the bottle and the primary label.

When the bottle is removed from sunlight, the new bold black UV logo remains while the colorful waves disappear. According to CTI research, sunlight-activated ink drives purchase intent for 64% of consumers. Each of the brand’s unique bottles are American-made, naturally flavored, distilled four times and filtered with active carbon for a perfectly smooth taste.

“We wanted to come up with a fun, energetic way to express the UV brand and strengthen the connection with ultraviolet light,” said Jeff Twomey, Senior Brand Manager at Phillips Distilling Company. “Besides wanting a quality vodka, more than half of UV Vodka drinkers say they look for ‘cool’ packaging at shelf and want a fun, engaging experience that stands out from our competitors.”

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Bulleit Launches “Local Bar Sundays” to Support Local Bars

Posted on September 14, 2021 by Joel Whitaker

Since the best way to support local bars  is to order from one’s favorite spot, Bulleit Frontier Whiskey will reimburse the cost of consumers’ first drink with the “First Drink’s on Us” rebate fund through the end of 2021.

Adult consumers (+21) who enjoy Bulleit Frontier Whiskey (costing at least $10.01, pre-tax) from their favorite local bar or restaurant in qualifying states will be reimbursed online for any Bulleit drink they order, from a Bulleit Rye Manhattan, to a Bulleit Bourbon Old Fashioned, or even Bulleit on the rocks. Consumers will be reimbursed via Venmo by simply purchasing a qualifying Bulleit drink by Dec. 15 and uploading their drink receipt to LocalBarSundays.com by Dec. 31. Participating consumers are also encouraged to remember to tip their favorite bartenders as a thanks for their great service.

The Local Bar Sundays mission will be brought to life across the nation with a variety of additional activations and touchpoints:

  • New National Creative Campaign: will appear across TV, digital and social, starring real bartenders.
  • Interactive Media and Bar Finder: interactive digital and local media will help consumers visit their local bars by directing consumers to the Bulleit website where they can find local bars in their neighborhood.
  • Experience Bulleit back at the bar: consumers will have the opportunity to enjoy Bulleit through an estimated1,300 on-premise sampling events across the country (where legal; restrictions apply).
  • Touring the Country: Bulleit Ambassadors and the Bulleit Woody will bring immersive experiences to bar communities across the country (where legal; restrictions apply).
  • Equipping the Trade Community: Bulleit will bring back Frontier Bar Labs – the brand’s educational platform – to arm the trade community with the support and tools they need.
  • The Sunday Special: in partnership with the United States Bartenders’ Guild (USBG), Bulleit will launch a social content series with bartenders sharing a cocktail inspired by the cocktail culture and flavors from their respective cities, to highlight new ways to enjoy Bulleit at the Bar.

The Local Bar Sundays mission was first introduced at this year’s Tribeca Festival and comes on the heels of the brand’s initial commitment of $250,000 to support the North American Hospitality Industry as part of the Bulleit Frontier Fund.

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How Important is Football to Beer Sales? 18.5% Bump in Consumption

Posted on September 13, 2021 by Joel Whitaker

That’s right, beer sales jumped 18.5% this past weekend from the 2020 NFL Opening weekend, BeerBoard says.  NFL football isn’t important just to beer overall, but especially to Bud Light, the top brand poured, which achieved a leading 13.5% share.  Light Lager was the top style.

The top three states hitting the highest overall pour volumes for the weekend were Texas, California and Florida.

Other key data findings of the report include pour volume for the highly anticipated match-up between the reigning champs and America’s team. Beer volume in Tampa Bay on Thursday was up 7.5% when compared to its previous season opener on Sept. 13, 2020, which marked Tom Brady’s first appearance as a Buccaneer. As Dak Prescott returned to the field after his season-ending ankle injury, pour volume in Dallas on Thursday, Sept. 9, grew a dramatic 39.7% compared to the team’s season opener last year. During the first game, Dallas’ most popular beer was Michelob Ultra (15.5% share) and Bud Light (22.6% share) was the most poured beer in Tampa Bay.

“Everyone knows football and beer go hand-in-hand,” said BeerBoard Founder and CEO Mark Young. “So, as a technology and insights leader for the liquor, beer and wine sectors, we leverage our cutting-edge technology to better equip the industry. By creating reports on beer consumption across major sporting and pop-culture events in America, we ensure retailers, brewers and distributors are aware of significant market trends so they can make informed, data-based decisions.”

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TTB Accepts $325,000 Compromise in Trade Practice Case

Posted on September 13, 2021 by Joel Whitaker

Alcohol & Tobacco Tax & Trade Bureau accepted $325,000 from Iowa Beverage Systems (IBEV), a wholesaler, to settle charges related to a sponsorship agreement at the 2019 Iowa State Fair.

One feature of the sponsorship agreement was that in exchange for $100,000, IBEV was guaranteed a certain number of malt beverage “tap handles” at the Iowa State Fair Grandstand.  TTB said this violated the Federal Alcohol Administration Act’s tied house and exclusive outlet prohibitions.

IBEV also made payments to another retailer who operated bev/al retail locations on the Iowa State Fairgrounds in 2017, 2018 and 2019.  “The payments were made, in part, to guarantee the retailer only purchased IBEV mail beverage products,” TTB said, adding that’s a violation of the FAA Act’s tied-house provisions.

 

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Behind the Heaven Hill Strike: Healthcare, Overtime Pay

Posted on September 13, 2021 by Joel Whitaker

The central issues in the United Food & Commercial Workers union strike against Heaven Hill Distillery are a cap on health insurance premium increases, reduced overtimes, and, as previously reported, weekend shifts.

Some 420 workers struck the distillery over the weekend.  UFCW Local 23D, which represents the workers, said it has been negotiating with the company for six months.  Ninety-six percent of the workers rejected a proposed contract on Sept. 9 and the strike began Sept. 11, the union said.

“Healthcare price hikes that reduce take-home pay, cuts to overtime, and drastic scheduling changes are no way to recognize the incredible service of these Kentucky essential workers,” saod Matt Aubrey, UFCW Local 23D president, “but that is exactly what Heaven Hill is trying to do with this contract.”

Noting that during the early part of the Covid pandemic, when “so many businesses shut down, Heaven Hill essential woerkers stepped up, helping to support our families and keep the company and our local economy strong throughout this crisis” Aubrey asked, “How can a company making $500 million a year justify making healthcare more expensive for essential workers in the middle of a pandemic? What kind of message does it send when a family-owned company is pushing scheduling changes that make it harder for workers to support and care for their own families?

“Kentucky families have been working at Heaven Hill and proudly serving our communities for generations. They want to ensure that these continue to be good jobs that their kids and grandkids can count on so their families can continue this proud tradition of making the high-quality Kentucky bourbon that has powered our economy for decades. Heaven Hill has a responsibility to do right by these Kentucky essential workers and we are urging the company to step up and provide the strong contract that they have earned and deserve.”

Heaven Hill hasn’t responded to our request for comment.

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