Blackland Distillery, Fort Worth, Tex., is adding 4,500-square-feet to its current plant and plans to enter Oklahoma in October. The expansion will provide a second rick house and a VIP space as well as expand the bottling line and renovate the corporate offices.
Six months ago, Blackland signed Southern Glazer’s Wine & Spirits as its distributor and expects to expand beyond Texas and Oklahoma next year.
Republic National Distributing Co. (RNDC) combined the Platinum, Luxury, Estates Group, and Atlanta Wholesale Wine under one name: The Estates Group, A Division of Republic National Distributing Co.
Bob Hendrickson, chief operating officer, said, “RNDC has a long history of building fine wine brands. We invested early in the premium wine business and are proud of the suppliers, brands and customers that have supported us to become who we are today. We currently have the Estates Group name established across 10 markets with a great history of building brands. We will now expand that name across all markets aligning our fine wine team.”
As part of the alignment, RNDC named three new Senior Vice Presidents to lead the business:
By aligning the fine wine business under one name, RNDC is enhancing support with a strong route to market linking states together for superior execution, the company said.
The Producer Mezcal will launch this month in California, New York, Nevada, and Texas with two expressions, Ensamble ($46.99 SRP) and Tepeztate ($97.99 SRP). Both are 40.2% ABV.
Casa Del Sol is available for sale at select retailers and restaurants throughout California, Colorado, and Florida, and for pre-sale nationwide online at casadelsoltequila.com. It will be available for retail nationally in early 2022.
The ultra-premium spirits brand is inspired by the magic of the golden hour and Mayahuel, the Aztec goddess of agave, and translates to “house of the sun” in Spanish.
“Legacy and authenticity are huge components of Casa Del Sol, and it was important for us to pay homage to the past through every facet of the brand, including our logo, which is visibly inspired by Mayahuel, ‘The Goddess of Tequila’,” says Mariana Padilla, Artesana Tequilera of Casa Del Sol. “Our long-standing Mexican roots, rich heritage and distinct aging process has paved a way for the future, helping to create a brand unlike others in the space,” says Alejandra Pelayo, Head of Production of Casa Del Sol.
Where most tequila brands source whiskey barrels from the U.S., Casa Del Sol partnered with Laurent Martell, the 9th generation of the Martell family in France, and sourced Cognac barrels handcrafted with French Limousin Oak. Casa Del Sol has a unique barrel aging process that results in a distinct flavor and aromatic profile where old world craftsmanship meets new world artistry, infusing Mexican tradition with notes of French heritage. The result is the sophisticated duality of two designated regions protected by similar appellations of origin.
Casa Del Sol offers three distinctive sipping tequilas – Blanco ($59.99), Reposado ($69.99) and Añejo ($99.99).
“When creating Casa Del Sol, we wanted to deliver a brand that was set apart from the rest. From the liquid to the legacy, we took the time to develop an ultra-premium tequila focusing on authenticity and a distinct flavor profile,” says Eva Longoria, co-founder of Casa Del Sol. “It is always my mission to uplift the voices of women and celebrate my Mexican heritage, so that others may be inspired by the limitless genius and artistry that is rich in our communities. With Casa Del Sol, we are bringing together casual drinkers and tequila enthusiasts alike to enjoy a product with bold taste that everyone will find unforgettable.”
“This is not about convincing consumers to buy something. This is about creating what consumers want to buy,” Marcel Marcondes, CMO of Anheuser-Busch, who has helped steer a tremendous growth spurt for the firm, told Forbes. This is a story that every marketer should read.
That’s being reported by The Wall Street Journal. House Democrats are seeking to raise $3.5 billion to pay for a variety of spending plans.
