Canoe Ridge, Waterbrook Sponsor Washington State College Rivals

Posted on September 15, 2021 by Joel Whitaker

Canoe Ridge Vineyard and Waterbrook Winery announced respective partnerships of University of Washington’s Husky Athletics or Washington State University’s Cougar Athletics in anticipation of enriching both collegiate programs this season while simultaneously enhancing the spectator experience.

“Washington is the second largest wine producing state in the country and with Waterbrook and Canoe Ridge’s athletic sponsorships is easy to both drink, root and support local,” commented Alex Evans, chief marketing officer. Known playfully in the Pacific Northwest as “The Rivalry,” WSU and UW represent the two largest colleges (ranked by enrollments) in the state, and both universities have spawned robust athletic programs with generations of loyal fans.

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Ciroc Launches a Pomengrante Flavor

Posted on September 15, 2021 by Joel Whitaker

Ciroc Pomegranate ($29.99) is a full-bodied spirit made with vodka distilled from fine French grapes and infused with pomegranate and other natural flavors. Featuring notes of juicy red berries with hints of strawberry, melding with bursts of sweet and fruity pomegranate flavors, that culminates in a silky-smooth finish. As a finishing touch, the liquid is encased in a deep burgundy bottle resembling the jewel tones of the season with sleek gold lettering that’s sure to impress at any holiday festivities.

“Ciroc is an industry innovator. From our flavors to design, we always deliver something special, this season there is no exception,” said Sean “Diddy” Combs, chairman, Combs Enterprises. “We are introducing CÎROC Pomegranate to the family. The latest flavor is love in a bottle which I guarantee will have everybody celebrating.”  Comb Enterprises and Diageo are partners in Ciroc.

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Corralejo Tequila Launches New Permanent Expression

Posted on September 14, 2021 by Joel Whitaker

The new expression, Extra Añejo is made with 100% Blue Weber agave, hand-harvested from the Hacienda’s fields, slow-cooked in stone clay ovens for 36 hours, then fermented with a specialty strain of yeast developed in-house. The tequila then goes through a double distillation process, implementing the 400-year-old Charentais method perfected by Cognac distillers in France. The Extra Añejo is then aged for 36 months in charred American Oak Barrels. SRP $79.99.

“In addition to the cultural significance of launching Corralejo Extra Añejo ahead of National Hispanic Heritage Month and Mexican Independence Day, the opportunity within the luxury tequila category is extraordinary,”  said Marcel Durand, vp-marketing, Infinium Spirits, Corralejo Tequila’s importer.

“Growth is up 23%, and it is outperforming all other spirits with aged expressions like reposado, añejo and extra añejo more in demand than ever. Corralejo’s Extra Añejo is poised to be a leader within the category.”

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Hudson Whiskey Debuts Four Part Harmony

Posted on September 14, 2021 by Joel Whitaker

The 92-proof, four-grain bourbon ($69.99)is the first from Tuthilltown Distillery that started New York whiskey revival.  It’s aged a minimum of seven years.

“Hudson Whiskey has been looking forward to this moment ever since our humble beginnings upstate, so we’re thrilled to unveil our oldest release to date,” says Paul Coffey, senior brand manager of Hudson Whiskey. “Four Part Harmony is ready to ‘wow!’ dedicated Hudson fans and turn other whiskey drinkers’ heads with its bold, yet refined taste. This release shows Hudson Whiskey’s intent to continue pushing boundaries and paving the way within this pivotal time in the American craft whiskey movement.”

As the first legal distillery in New York State following Prohibition, the brand has firm ties to the region and continues to source 100% of its grains proudly from neighboring farms. The Kosher Certified whiskey is ​​pot-distilled from a mash of 60% corn, 15% rye, 15% wheat, and 10% malted barley. “I am so proud of this liquid,” says Brendan O’Rourke, Hudson Whiskey’s Chief Distiller. “The locally-grown mash bill produces a deep amber color and nose of sweet corn, rye bread, rich vanilla and dark cherries. Drinkers will find that every grain plays its part to create a complex whiskey with a lasting finish.”

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Campari America Joins Responsibility.org

Posted on September 14, 2021 by Joel Whitaker

The sixth largest spirits supplier globally, Campari Group will support Responsibility.org’s vital mission to end impaired driving, eliminate underage drinking, and promote responsible consumption.

 “The Campari team is a global leader not only in the spirits industry but for their community leadership and commitment to alcohol responsibility,” said Chris Swonger, president/ceo, Distilled Spirits Council of the U.S. (DISCUS) and Responsibility.org. “Our members provide our organization with the resources we need to continue creating best-in-class, effective programs and initiatives. As Americans continue to adjust to and cope with tumultuous times, Campari’s support couldn’t have come at a more meaningful moment.”

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Athletic Brewing Taps Fleet Feet to Expand Retail Footprint

Posted on September 14, 2021 by Joel Whitaker

Athletic Brewing Co., a non-alcoholic brewer said it partnered with run specialty retailer Fleet Feet to bring flagship brews Run Wild and Upside Dawn to running communities in Austin, Tex.;, Delray Beach, Fla., and Sacramento, Calif.

Athletic Brewing holds a nearly 50% share of the non-alcoholic craft beer category—the industry’s fastest-growing segment. In 2020, Athletic grew almost 500 percent year-over-year for the second year in a row. Much of Athletic Brewing’s success stems from targeting healthy, active, mindful adults—Fleet Feet’s core customer.

The partnership will come to life through a variety of local activations at the three Fleet Feet stores, including fun runs and happy hour events all of which will feature samples of Athletic Brewing’s IPA and golden ale. Fleet Feet will then have cold single cans and six-packs available to purchase from custom in-store refrigerators.

 

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