Canoe Ridge Vineyard and Waterbrook Winery announced respective partnerships of University of Washington’s Husky Athletics or Washington State University’s Cougar Athletics in anticipation of enriching both collegiate programs this season while simultaneously enhancing the spectator experience.
“Washington is the second largest wine producing state in the country and with Waterbrook and Canoe Ridge’s athletic sponsorships is easy to both drink, root and support local,” commented Alex Evans, chief marketing officer. Known playfully in the Pacific Northwest as “The Rivalry,” WSU and UW represent the two largest colleges (ranked by enrollments) in the state, and both universities have spawned robust athletic programs with generations of loyal fans.