Avaline Intros Cans

Posted on April 13, 2022 by Joel Whitaker

Avaline White and Rosé are now available in 250ml cans at select retailers and on the brand’s website. Each 4-pack adds up to the equivalent of 1.3 bottles.  That’s perfect for sharing, or for the solo sipper who wants to enjoy a single can and save the rest for another day, Avaline says.

“Our new Avaline White and Rosé cans offer a convenient way to enjoy your favorite Avaline wines. Just pop them in your bag and bring them anywhere, whether that’s an afternoon picnic, a gathering in your friend’s backyard or just hanging at home,” says Cameron Diaz, co-founder.

Volume sales for canned wine have grown consistently over the last 5 years, according to BevAlc Insights. As the canned wine category grows, Avaline, like many winemakers, is striving to meet elevated consumer expectations in what they are looking for from canned wine. In the Ultra Premium price segment over the latest 26 weeks (ending Feb 20, 2022 / IRI-SPINS), Avaline White is the No. 1 best-seller in the Other White Blend Category while Avaline Rosé has reached No. 6 in the extremely crowded Rosé Category.

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What We’re Reading (and Watching) —

Posted on April 13, 2022 by Joel Whitaker

Bag-in-a-box wine grew during pandemic, but premium options still lacking

The quality of bag-in-box wine is improving, says Aaron Fein, vp-sales and marketing, Plata Wine Partners.  And that, along with growing sales, leads some to think more premium producers will enter the sector. (Napa Valley Register). 

Wineries searching for answers as fewer Texas made grapes are available.

There’s a reason you might have noticed fewer bottles of Texas made wine recently. As blooms are starting for the next batch of grapes used to make the drink you love farmers and wineries are crossing their fingers a weedkiller doesn’t allegedly cause issues, again. “We probably produced about 25 to 30% less than we otherwise would. I don’t foresee that changing right now,” David  Kuhlken, who is the President of Pedernales Cellars, said. (WOAI-TV, San Antonio)

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F.Y.I. —

Posted on April 13, 2022 by Joel Whitaker

This Is the War’s Decisive Moment

“Putin will order offensives that, if confronted by a well-resourced Ukrainian foe, can effectively destroy his own army. The challenge for the West is to ensure that this is its fate,” Elliott A. Cohen of Johns Hopkins University writes.  (The Atlantic)

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Quote of the Day —

Posted on April 13, 2022 by Joel Whitaker

“When you set up very big, dramatic goals for your people, and when they tell you it’s impossible, but you continue emphasizing that that’s the goal, you will be surprised how much better they will do… People have a tendency to severely underestimate what they can do. And when you ask them and you empower them to do things, you will be really, really surprised.” — Albert Bourla, CEO, Pfizer.

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Greenbar Distillery Plants 1 Millionth Tree

Posted on April 12, 2022 by Joel Whitaker

When Armenian-immigrant Melkon Khosrovian and his wife Litty Mathew founded Greenbar Distillery in 2004, they considered every bottle they distilled as one of their own children. So, in 2008, the founders of Los Angeles’s first distillery since Prohibition established what would become a 1 4-year partnership with Sustainable Harvest International with a promise to plant one tree for every bottle of Greenbar’s spirits sold. This Earth Day, the environmentally-minded brand celebrates a milestone: one million trees planted in Central American rainforests.

In addition to their tree planting initiative, the distillery’s partnership with Sustainable Harvest International provides support for local, rural communities through resources and education about sustainable farming techniques that teach people how to protect the land so it can better support them. Together, they plant indigenous shade trees that protect the crops and help the land remain healthy. This approach is profitable for the local farmers, is better for communities, and results in a healthier environment for everyone.

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Hop Valley Brewing Returns Henry Weinhard Private Reserve to Shelves

Posted on April 12, 2022 by Joel Whitaker

“Henry Weinhard’s blazed the trail for craft beer in the Northwest,” says Brandon Ross, national chain sales manager for Hop Valley. “We knew we had to take this opportunity and run with it.”

The beer that’s been called Oregon’s first craft beer is coming back – this time, under the Hop Valley banner. The brewery, part of Tenth & Blake, Molson Coors’ U.S. craft beer division, is returning Private Reserve to shelves in Oregon, Washington state and Idaho this month.

The 4.7% alcohol-by-volume lager, first brewed in 1976 and acquired by Miller Brewing in 1999, will be brewed using its original recipe and Cascade hops from Oregon.

“It’s once again an Oregon brand,” brewed exclusively in Oregon, Ross says.

The revived brand comes with an updated look. Hop Valley mined the archives to incorporate historic elements that resulted in a classic, retro look that trumpets Henry Weinhard’s 1856 founding and stands out on shelves.

Hop Valley hopes the beer will connect with local drinkers and succeed in the craft economy segment. There’s still a sizable opportunity for the beloved lager, both with its built-in audience of loyal fans as well as with younger legal-age drinkers who want to support local beer at an affordable price, Ross says.

“They want to participate in local, but not pay an arm and a leg to get it. We wanted to keep it at an approachable, entry-level price point,” he says.

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