Bisol1542 Winery to Visit 25 Cities in 14 Days

Posted on April 12, 2022 by Joel Whitaker

The purpose: To showcase the Wilson Daniels brand’s 500+ years ofl winemaking.

Partnering with premium automaker Alfa Romeo, Global Brand Ambassador and 21st generation family member Gianluca Bisol will drive 4,732 miles across the country in an eye-catching Verde Montreal-colored 2022 Stelvio Quadrifoglio, educating trade, media, and consumers about the heritage of Valdobbiadene, though the lens of three terroir-driven Superiore crus:

  • Crede Valdobbiadene Prosecco Superiore DOCG
  • Relio Rive di Guia Valdobbiadene Prosecco Superiore DOCG
  • Cartizze Valdobbiadene Superiore di Cartizze DOCG

Jeio Brut Valdobbiadene Prosecco Superiore DOCG from the family’s second label, named for Gianluca’s grandfather Desiderio “Jeio” Bisol, will also be featured prominently on the tour.

“This US road tour has been a dream of mine for many years, and I’m so excited that it’s finally coming to fruition this spring,” said Gianluca Bisol, President of Bisol1542. “For the past 35 years that I’ve been selling our wines in the US, my mission has remained the same: to produce the best expression of Prosecco Superiore in the world, and to share my home of Valdobbiadene with American consumers through our wines. With the collaboration of Wilson Daniels and our partner Alfa Romeo, I’m excited to activate this mission on such a large scale for the first time in the US. I look forward to meeting everyone and sharing a glass of Prosecco Superiore very soon!”

The coast-to-coast road tour will kick-off in Boston on April 26th, followed by stops in New York, Washington DC, Raleigh, Charleston, Miami, Tampa, Destin, New Orleans, Houston, Dallas, Phoenix, Las Vegas, and concluding in Los Angeles on May 19th. Each city will feature intimate tastings for the trade and press that showcase the wines’ food pairing versatility, as well as large-scale consumer activations anchored by four marquee rooftop aperitivo celebrations in New York, Miami, Dallas, and Los Angeles, as detailed below.

“Most US consumers have become quite familiar with Prosecco DOC and have integrated this approachable, enjoyable sparkling wine into their everyday lives,” said Rocco Lombardo, President of Wilson Daniels. “We’re now at a pivotal moment in the category’s development where there’s opportunity to educate on the different quality tiers, and expand consumers’ understanding of the nuanced terroir expressions throughout Valdobbiadene. Gianluca and his family have been producing these single-vineyard cru expressions of Superiore since before the region was officially classified as a DOCG in 2009. Coupled with Gianluca’s passion and charismatic personality, there’s really no better person to tell the quality story of Prosecco Superiore and what makes it distinct from other Prosecco wines.”

Posted in Promotions | Tagged | Comments Off on Bisol1542 Winery to Visit 25 Cities in 14 Days

Estrella Jalisco Intros a Los Angeles Dodgers Michelada

Posted on April 12, 2022 by Joel Whitaker

It’s packaged in a 25-ounce can and the launch is being marked with a chance to win the ultimate fan experience at Dodger Stadium. This once-in-a-lifetime opportunity will feature a meet-and-greet with Fernando Valenzuela, the honorary first pitch at a game during the 2022 baseball season, and some signed memorabilia. To participate, fans can tag @estrellajalisco to share the craziest thing they have done to show their team pride with #contest. Submissions will be accepted through April 20, 2022.

“After playing for more than a decade with the Dodgers, I learned that through daring to be yourself and learning your strengths, great things can happen,” said Fernando Valenzuela. “The Dodger community is so passionate and committed – we have the best fans in the world. I look forward to seeing how they show off their Dodger pride and meeting the lucky winner of Estrella Jalisco’s contest at the stadium.”

The news comes on the heels of Estrella Jalisco launching their latest advertising campaign, “Vive Tu Estrella,” which spotlights the courage of Mexican Americans who dare to live their lives authentically. Now, Estrella Jalisco is on the search for the most passionate Dodgers fans to show their pride.

“At Estrella Jalisco, we celebrate the bold, proud and courageous,” says Kelsey Willis, Brand Director, Estrella Jalisco. “We’re thrilled to be partnering with Fernando Valenzuela, a baseball legend who defied the odds by following his true passion and captivated fans in the process. There’s no better partner to introduce our limited-edition Dodger Michelada.”

Posted in Promotions | Tagged | Comments Off on Estrella Jalisco Intros a Los Angeles Dodgers Michelada

Fundador to Get New Bottle in June

Posted on April 12, 2022 by Joel Whitaker

Fundador Sherry Cask Solera Reserva Brandy (González Byass USA) will introduce a new label and 750 ml bottle to showcase the Brandy’s heritage in June.  A new 1 liter bottle will be available later this year.

Fundador is the most iconic Sherry brandy and the first Spanish brandy produced by Pedro Domecq Lustau; its name means founder because in 1874, it was the first brand ever to be marketed as Brandy de Jerez. The Fundador Sherry Cask is aged in the traditional solera system and, unlike many other brandies, uses Amontillado, Oloroso and Fino Sherry casks, which provides the brandy its distinctive taste and dark golden color.

“We are thrilled to re-release the Fundador Sherry Cask Solera Reserva. As the largest brandy exported from Spain, we felt it was time to bring the bottle into the 21st Century with a new look, but the product is still the delicious Brandy we all know and love,” says Nicolás Bertino, CEO and Country Manager of González Byass USA.  SRP: $21.99.

Posted in Packaging | Tagged , | Comments Off on Fundador to Get New Bottle in June

Luxardo Unveils New U.S. Website

Posted on April 12, 2022 by Joel Whitaker

The popular Italian liqueur brand’s new website features a new shopping platform via Accelpay to shop Luxardo’s collection of award-winning spirits, liqueurs, and Maraschino Cherries.

With connection to Apple Pay and Google Pay, a one-click purchase is possible, and consumers don’t have to worry about meeting a minimum requirement for delivery like you may find from other spirit delivery services.

The website also features Luxardo’s special cocktail recipes including the Aperitivo Spritz, where you can easily add all the Luxardo products you’ll need to your cart directly from the recipe page. You can also access a free downloadable version of Luxardo’s 200th Anniversary recipe cocktail book with over 20 signature Luxardo cocktails.

Coming soon to the new website, consumers will be able to order Luxardo’s ready-to-drink Canned Cocktails.

Posted in Advertising | Tagged , | Comments Off on Luxardo Unveils New U.S. Website

Will 8.5% Inflation Help or Hurt Alcohol Beverages?

Posted on April 12, 2022 by Joel Whitaker

We’re not sure, but if we were to bet, we’d  say it probably will lead consumers to buy less-expensive brands for a while.  That 8.5% rate is the highest in four decades, and is blamed on skyrocketing energy and food costs, supply constraints and strong consumer demand stoked by the anti-Covid measures of the last couple of years.

Measures being taken by politicians — whether they are gas tax holidays or, as President Biden called for yesterday, increasing teh ethanol percentage in gasoline to 15% from 10% — won’t make any difference.

Posted in Economic Outlook | Comments Off on Will 8.5% Inflation Help or Hurt Alcohol Beverages?

A-B Launches ‘National Recycling League’

Posted on April 12, 2022 by Joel Whitaker

National Recycling League will unite together those sports teams with which Anheuser-Busch has sponsorship agreements and sports fans to work towards a shared dream of a future with less game day waste and more cheers,” says Brendan Whitworth, CEO of Anheuser-Busch.

With Major League Baseball season officially underway, more than 10 teams – including The St. Louis Cardinals, Houston Astros, San Diego Padres, Texas Rangers, and Washington Nationals – have signed on as inaugural members of the National Recycling League.

Each team has committed to adopting and implementing a range of new, innovative National Recycling League activations aimed at reducing waste and improving recycling rates at stadiums to help divert recyclable materials such as beer bottles and cans from landfills. Activations include offering infinitely recyclable aluminum cups, which can be recycled over and over again, to fans in-seat recycling decals, and in-stadium signage sharing a simple call-to-action with consumers – ‘Recycle Like a Champion.’

To launch the National Recycling League, Anheuser-Busch and select MLB partners will be introducing a new member of the sports arena team. Similar to the beloved beer hawker, new Recycling Hawkers will be deployed in stadiums to collect used cups, cans and bottles from fans to ensure they are recycled properly.  Recycling Hawker volunteers from Keep America Beautiful® will encourage fans to hand over their recyclables so that those items can be sorted from the trash and recycled.

In addition to in-stadium activations throughout regular season games, select partner teams will compete head-to-head in a new way as the brewer calls on MLB fans to join the National Recycling League and recycle their bottles and cans, with the winning city getting a round of beer on Anheuser-Busch. The city of the participating team which has the highest recycling rate during home games from Opening Day through May 31 will get a round of beer on Anheuser-Busch in celebration of their commitment to reducing waste on game day.

Looking ahead, Anheuser-Busch plans to work alongside teams across the National Football League among other league partners to enlist them to participate in the National Recycling League as the 2022 NFL season kicks off.

Posted in Corporate Social Responsibility, Recycling | Tagged | Comments Off on A-B Launches ‘National Recycling League’