The purpose: To showcase the Wilson Daniels brand’s 500+ years ofl winemaking.
Partnering with premium automaker Alfa Romeo, Global Brand Ambassador and 21st generation family member Gianluca Bisol will drive 4,732 miles across the country in an eye-catching Verde Montreal-colored 2022 Stelvio Quadrifoglio, educating trade, media, and consumers about the heritage of Valdobbiadene, though the lens of three terroir-driven Superiore crus:
- Crede Valdobbiadene Prosecco Superiore DOCG
- Relio Rive di Guia Valdobbiadene Prosecco Superiore DOCG
- Cartizze Valdobbiadene Superiore di Cartizze DOCG
Jeio Brut Valdobbiadene Prosecco Superiore DOCG from the family’s second label, named for Gianluca’s grandfather Desiderio “Jeio” Bisol, will also be featured prominently on the tour.
“This US road tour has been a dream of mine for many years, and I’m so excited that it’s finally coming to fruition this spring,” said Gianluca Bisol, President of Bisol1542. “For the past 35 years that I’ve been selling our wines in the US, my mission has remained the same: to produce the best expression of Prosecco Superiore in the world, and to share my home of Valdobbiadene with American consumers through our wines. With the collaboration of Wilson Daniels and our partner Alfa Romeo, I’m excited to activate this mission on such a large scale for the first time in the US. I look forward to meeting everyone and sharing a glass of Prosecco Superiore very soon!”
The coast-to-coast road tour will kick-off in Boston on April 26th, followed by stops in New York, Washington DC, Raleigh, Charleston, Miami, Tampa, Destin, New Orleans, Houston, Dallas, Phoenix, Las Vegas, and concluding in Los Angeles on May 19th. Each city will feature intimate tastings for the trade and press that showcase the wines’ food pairing versatility, as well as large-scale consumer activations anchored by four marquee rooftop aperitivo celebrations in New York, Miami, Dallas, and Los Angeles, as detailed below.
“Most US consumers have become quite familiar with Prosecco DOC and have integrated this approachable, enjoyable sparkling wine into their everyday lives,” said Rocco Lombardo, President of Wilson Daniels. “We’re now at a pivotal moment in the category’s development where there’s opportunity to educate on the different quality tiers, and expand consumers’ understanding of the nuanced terroir expressions throughout Valdobbiadene. Gianluca and his family have been producing these single-vineyard cru expressions of Superiore since before the region was officially classified as a DOCG in 2009. Coupled with Gianluca’s passion and charismatic personality, there’s really no better person to tell the quality story of Prosecco Superiore and what makes it distinct from other Prosecco wines.”