Avaline White and Rosé are now available in 250ml cans at select retailers and on the brand’s website. Each 4-pack adds up to the equivalent of 1.3 bottles. That’s perfect for sharing, or for the solo sipper who wants to enjoy a single can and save the rest for another day, Avaline says.
“Our new Avaline White and Rosé cans offer a convenient way to enjoy your favorite Avaline wines. Just pop them in your bag and bring them anywhere, whether that’s an afternoon picnic, a gathering in your friend’s backyard or just hanging at home,” says Cameron Diaz, co-founder.
Volume sales for canned wine have grown consistently over the last 5 years, according to BevAlc Insights. As the canned wine category grows, Avaline, like many winemakers, is striving to meet elevated consumer expectations in what they are looking for from canned wine. In the Ultra Premium price segment over the latest 26 weeks (ending Feb 20, 2022 / IRI-SPINS), Avaline White is the No. 1 best-seller in the Other White Blend Category while Avaline Rosé has reached No. 6 in the extremely crowded Rosé Category.