Corby Spirit & Wine Ltd., Toronto, said it appointed new U.S. distributors for terms beginning following the expiration of Corby’s agreement with Pernod Ricard USA, LLC on June 30, 2018.
375 Park Avenue Spirits (a dba of Luctor International, LLC) was awarded the exclusive right to represent J.P. Wiser’s Canadian whisky and Lamb’s rum in the USA for five years, beginning July 1.
J.P. Wiser’s Canadian whisky is one of Canada’s best-selling whiskies, with global sales of over 800,000 cases in fiscal 2017. J.P. Wiser’s variants currently available in the USA include J.P. Wiser’s Deluxe, J.P. Wiser’s Rye and J.P. Wiser’s 18 Year Old.
Lamb’s rum, one of the top-selling rum families in Canada, was previously mostly available through select duty-free outlets but will now have expanded distribution in the USA. Lamb’s variants to be available in the USA will include Lamb’s Palm Breeze, Lamb’s White and Lamb’s Spiced.
In addition, Corby signed Hotaling & Co. to represent Corby’s Northern Border Collection of Canadian whiskies, consisting of Lot No. 40, Pike Creek, and Gooderham & Worts, and Canada’s number one super-premium gin, Ungava effective as of July 1, 2018 for a five-year period to June 30, 2023. Lot No. 40 won Best Canadian Rye Whisky at the World Whiskies Awards 2018.
Finally, also effective July 1, 2018, Polar Ice vodka, one of the best-selling Canadian vodka brands, will continue to be available in the USA, and will be imported under an agreement with MHW, Ltd. (“MHW”). This agreement is for a term of one year, subject to extension as provided for under the agreement. Polar Ice recently won Gold at the 2017 Global Vodka Masters Competition.
“We are happy to partner with 375 Park Avenue Spirits for our key brands, J.P. Wiser’s Canadian whisky and Lamb’s rum, and with Hotaling for our Northern Border Collection of Canadian whiskies and Ungava Gin in the US. Their extensive distribution networks, along with our shared values and visions for the brands should help position them well in that dynamic and competitive market. Together with the new US representation for Polar Ice vodka by MHW, we are building further upon our adapted US strategy”, said Patrick O’Driscoll, Corby’s Chief Executive Officer.