Category Archives: Sales

On-Premise ‘Roaring Back to Life:’ Nielsen CGA

Posted on May 10, 2021 by Joel Whitaker

On-Premise velocity in outlets currently open is up 225% for the week ended May 1 from the like year-earlier week, Nielsen CGA reports.  Across all states, value velocity remains strongly positive compared to last year, up +4% vs the same … Continue reading →

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BeerBoard’s Open Rate Steady, But Volume, Rate of Sale Eased

Posted on May 10, 2021 by Joel Whitaker

For the sixth consecutive period, Open Rate (locations open and pouring beer) held firm at 92%, BeerBoard said. It has been clocking in at least 90% since late January. Nationally, Average Number of Taps held firm at 18 handles per … Continue reading →

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Canned Wine Category Set to Explode: Drizly

Posted on May 4, 2021 by Joel Whitaker

We couldn’t agree more with the folks over at Drizly that the canned wine category is “set to explode,” and for much the same reason as hard seltzer and RTD cocktails have been so successful — portability, environmental (most glass … Continue reading →

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Yellow Tail, Casillero del Diablo Remain World’s Most Powerful Wine Brands Amid Global Erosion of Brand Equity

Posted on April 28, 2021 by Joel Whitaker

You can count wine brand equity as a victim of Covid.  The erosion is a result of the disruption to shopping and consumption patterns experienced during the Covid era, and Wine Intelligence, which surveyed 25,000 consumers in 25 markets, warns … Continue reading →

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Control States Spirits Case Sales Grew 2.9% in March

Posted on April 28, 2021 by Joel Whitaker

During March nine-liter control states spirits case sales grew 2.9% over same period sales last year despite a “monster” 17% comp, National Alcoholic Beverage Control Association reports. Michigan (25.5%), Montana (16.8%), and Pennsylvania (11.2%) reported monthly growth rates for March … Continue reading →

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92% Of Beer-Pouring Locations Open: BeerBoard

Posted on April 26, 2021 by Joel Whitaker

For the weekend of April 22-25, BeerBoard reports that nationally, the average number of taps held firm at 18 handles per location for the fourth straight period. Four of the states tracked added one handle — Georgia (17), Illinois (16), … Continue reading →

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