On-Premise velocity in outlets currently open is up 225% for the week ended May 1 from the like year-earlier week, Nielsen CGA reports. Across all states, value velocity remains strongly positive compared to last year, up +4% vs the same week in 2019. 100% of states have Restaurants open indoors and 98% of states have Bars open indoors, with some capacity measures in place.
Average outlet dollar sales (velocity) are flat (0%) in the latest week across the average U.S. outlet
The country is by and large completely ‘open’ again and research shows that there aren’t any states left where you cannot make an indoor On Premise visit of some kind. On Premise velocity in outlets currently trading remains strongly positive compared to the same time last year in the week to May 1, 2021.
“The channel continues to roar back to life in the U.S and it’s encouraging to see the market is in velocity growth again versus the same week in 2019,” said Matthew Crompton, CGA’s client solutions director-Americas.
“With all states now offering indoor On-Premise visits, we expect to be able to report further positive news moving forward, and coupled with approaching events and occasions, such as Mother’s Day, consumers want to get back to celebrating as they used to in the On Premise. As we see shifts in operations of beverage suppliers from planning stage to execution, understanding the true intricacies of tracking performance by channel and by region has never been more important.”