Category Archives: Sales

New Backbar Data Shows White Claw Losing On-Premise Market Share of Hard Seltzers

Posted on June 23, 2021 by Joel Whitaker

White Claw is down 15.4 share points in the first two quarters of 2021, according to a new analysis of on-premise hard seltzer data from Backbar, the largest alcohol inventory management platform for restaurants and bars. Backbar, which is used by … Continue reading →

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Don’t Count Light Lagers Out, Drizly Says

Posted on June 23, 2021 by Joel Whitaker

For many years, light lager was the top-selling beer category among U.S. consumers, accounting for 22% of beer share on Drizly in 2019. But in just the past two years, that has shifted. As hard seltzer — which takes light … Continue reading →

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U.S. Domestic Beer Shipments Rose 8.9% in May

Posted on June 23, 2021 by Joel Whitaker

We continue to see evidence of the rebound of the U.S. economy from Covid.  The latest: The Beer Insitute estimates U.S. brewers shipped 15 million barrels in May, an 8.9% increase from the May 2020. Thus far this year, Beer … Continue reading →

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On-Premise Velocity 78% Higher Than Year Ago, But Lower Than in 2019

Posted on June 21, 2021 by Joel Whitaker

CGA’s latest sales data reveals On-Premise velocity in outlets currently trading is +78% higher than the same time last year in the week to June 12. The comparable week last year (to June 13 2020), while in recovery compared to … Continue reading →

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US Total Beverage Alcohol Consumption in 2020 Was Largest Volume Gain in Nearly 20 Years: ISWR

Posted on June 16, 2021 by Joel Whitaker

Covid apparently drove us to drink. Total beverage alcohol volume in the US last year was up 2%, the largest gain for alcohol consumption in the U.S. since 2002, according to new findings from IWSR. IWSR forecasts a more moderate … Continue reading →

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On-Premise Velocity Surged 43% for Memorial Day in Week: NielsenIQ

Posted on June 15, 2021 by Joel Whitaker

Compared to 2019, value velocity is also +30% higher with the average outlet making $10,825 (vs $8,302 in 2019), NielsenIQ said. This is largely due to higher average check values, as whilst there were +5% more tickets over the day, … Continue reading →

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