Tag Archives: White Claw

White Claw Says It ‘Reinvests’ Lemonade with New Product

Posted on May 17, 2022 by Joel Whitaker

White Claw, the leader in the Hard Seltzer category, is introducing something entirely new: White Claw Hard Seltzer Refrshr Lemonade. Rolling out nationwide beginning this month, White Claw Refrshr will debut with four distinct Lemonade flavors – each crafted to … Continue reading →

Posted in New Products | Tagged | Comments Off on White Claw Says It ‘Reinvests’ Lemonade with New Product

New Backbar Data Shows White Claw Losing On-Premise Market Share of Hard Seltzers

Posted on June 23, 2021 by Joel Whitaker

White Claw is down 15.4 share points in the first two quarters of 2021, according to a new analysis of on-premise hard seltzer data from Backbar, the largest alcohol inventory management platform for restaurants and bars. Backbar, which is used by … Continue reading →

Posted in Sales | Tagged , , , , , | Comments Off on New Backbar Data Shows White Claw Losing On-Premise Market Share of Hard Seltzers

Single-Serve RTDs Surge, Provide a Glimpse of Summer: Drizly

Posted on June 15, 2021 by Joel Whitaker

For the first time, this Memorial Day weekend, RTD cocktails landed in the No. 4 spot in liquor subcategory on Drizly after whiskey, vodka, and tequila, accounting for six percent of share within the liquor category. This was up significantly … Continue reading →

Posted in Sales | Tagged , , , , , , , , | Comments Off on Single-Serve RTDs Surge, Provide a Glimpse of Summer: Drizly

White Claw Hard Seltzer Launches New Flavors and Higher-ABV White Claw Hard Seltzer Surge

Posted on April 16, 2021 by Joel Whitaker

White Claw is releasing White Claw Hard Seltzer Variety Pack Flavor Collection No. 3 nationwide. The latest variety pack includes three new flavors: Strawberry, Pineapple and Blackberry, alongside fan-favorite, Mango. “Our fans have an insatiable desire for new flavors from … Continue reading →

Posted in New Products | Tagged , | Comments Off on White Claw Hard Seltzer Launches New Flavors and Higher-ABV White Claw Hard Seltzer Surge